brand aspiration

Outbox Lands Rosen; Should Ticketmaster Worry?

Posted by Barry Silverstein on October 12, 2010 05:00 PM

The 35-year old Ticketmaster is, for all intents and purposes, a monopoly. Operating in 18 global markets and with 19 worldwide call centers, this ticket-selling service represents the biggest entertainment venues and performers.

Over the years, however, Ticketmaster has rankled consumers with its high service fees and, sometimes, deceptive tactics. In fact, the company recently settled a deceptive sales dispute with the Federal Trade Commission over Bruce Springsteen tickets.

Now a Canadian company, Outbox Technology, is opening a U.S. subsidiary with the intent of competing with Ticketmaster. The intriguing part of the story is that the head of Outbox Enterprises LLC is none other than Fred Rosen — the man (expaining the high price of tickets, above, in 2007) who ran and grew Ticketmaster from 1982 to 1998.Continue reading...

brand news

In the News: Google, MySpace, Martha Stewart

Posted by Dale Buss on October 11, 2010 09:00 AM

In the News

Abbott Laboratories pulls diet drug Meridia over concerns about heart risks.

Beverly Hills expands brand into the perfume and beauty business.

Cnooc, the oil giant based in China, invests in Texas.

CVS Caremark is bullish about business prospects from U.S. health-care reform.

Disney faces marketing and ethics scrutiny over disappointing opening-weekend box-office for Secretariat.

Focus Brands acquires soft-pretzel chain Auntie Anne’s.

Gawker Media chief Nick Denton is profiled in the New Yorker.

Glee beats Beatles singles record.Continue reading...

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