event marketing

Treading Carefully, Brands Head to Vegas for a Different Kind of Show

Posted by Abe Sauer on January 17, 2014 07:32 PM

CES wasn't the only big trade show to take over Las Vegas this month.

The hordes of tech-loving geeks that took over the city earlier this month have been replaced by a flock of Duck Dynasty-loving show-goers at an event wrapping up today: the 16th largest annual trade show in the United States, with 12.5 miles of exhibitors accounting for a multi-billion dollar industry with a lucrative lifestyle attendance that has gone from just 5,600 in 1979 to a record 630,000 last year.

Brand sponsors, however, have tread lightly this year to court attendees. That's because the US National Shooting Sports Foundation's Shooting, Hunting and Outdoor Trade Show, better known as the NSSF SHOT Show, has had a rough go of it in the past year. Indeed, its 2013 trade show took place just a month after the tragic 2012 shooting at the Sandy Hook school in Newtown, Conn.

Several longtime, non-firearm industry partners begged off partnerships this year, citing the show's heavy presence and promotion of the kind of "assault" rifle used at the Newtown incident.Continue reading...

brand news

In the News: Taco Bell, Fox, Best Buy and more

Posted by Dale Buss on March 6, 2013 08:56 AM

In the News

Taco Bell makes new Cool Ranch Doritos Locos Tacos available a day early.

Fox reveals details of new planned national sports network to compete with ESPN.

Best Buy ends work-at-home program for corporate employees as Yahoo! policy continues to be debated.

Alfa Romeo says its performance numbers make 4C an ideal car for U.S. market.

Doritos launches first global campaign.

Fiat chief Sergio Marchionne presses full merger with Chrysler.

Groupon CFO says company's business model will stay.

JCPenney board's patience said to be wearing thin with CEO Ron Johnson, as Martha Stewart dished from the witness stand and rehashes her testimony on NBC's Today Show.Continue reading...

brand news

In the News: Facebook, Thomson Reuters, Toyota & more

Posted by Dale Buss on December 22, 2011 09:06 AM

In the News

AOL defends strategy.

BMW drivers can now Yelp in their cars.

British Airways parent IAG beats Virgin in BMI airline-takeover battle, as Lufthansa sells troubled airline.

Facebook (which aims to be a blue chip) is the most-searched term in the U.S. for third year running.

Geico partners with Major League Fishing and Outdoor Channel.

Hyundai launches racing game on Times Square billboard.

NBC gets sports-programming commitment from Red Bull.

Nike counts on social media.Continue reading...

brand news

Brands to Watch: BlackBerry, HP vs. Dell + more

Posted by Shirley Brady on August 26, 2010 07:00 PM

* RIM falls to 17-month low as India's BlackBerry ban looms; suggests forum to resolve standoff.

* HP tops Dell's bid for 3Par again, this time offering $1.8 billion.

* Toyota and GM are recalling 1.3 million vehicles, impacting GM's Pontiac Vibe and Toyota Corolla and Matrix models.

* Google is testing real-time search - here's the link.

* All Nippon Airways is now Japan's top carrier, knocking JAL to #1.Continue reading...

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