brand news
Posted by Shirley Brady on April 1, 2013 08:59 AM

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
More about: Brand News, Amazon, AMC, American Airlines, Apple, Armani, Armani Exchange, AT&T, Audi, Daimler, Discovery, Discovery Communications, Disney, Disney Junior, Domtar, E*Trade, Emirates, Facebook, Foxconn, Gap, Gibson, Gilt, Goodreads, Hermes, Hyundai, iPad, Jeep, Kenzo, KKR, Louisville Slugger, Maje, Mars, Microsoft, MLB, Nestle, Nick, Nick Jr, Nickelodeon, Novartis, Olay, Oxfam, P&G, Panasonic, Pashko, Porsche, Qantas, Sandro, Slim-Fast, Sony, Spotify, TEAC, TLC, Tory Burch, Twitter, US Airways, Volvo, Walkman, Weight Watchers, Xerox, Xperia, Zee TV, March Madness, Cate Blanchett, Cara Delevingne, Patrick Robinson, Prince William, Prince Harry, Kate Middleton, Duchess of Cambridge, Donald Trump, India, China
corporate responsibility
Posted by Sheila Shayon on March 12, 2013 03:38 PM
Danone, Unilever and Nestlé top the list in the first edition of the global Access to Nutrition Index as the three best global brands offering products that address obesity and poor nutrition.

The report reviews 25 of the world's major food and beverage manufacturers across corporate nutrition-related policies, formulation of healthier, affordable products, informative nutrition labeling and responsible marketing.
"Obesity and undernutrition affect billions of people and threaten a global health catastrophe,” said Inge Kauer, Executive Director of ATNI. “The Access to Nutrition Index is an urgent call to action for food and beverage manufacturers to integrate improved nutrition into their business strategies.”
The Index, developed by the Global Alliance for Improved Nutrition, a non-profit with funding from the Bill & Melinda Gates Foundation and the Wellcome Trust, ranked the top 10:Continue reading...
More about: CPG, FMCG, Nutrition, Food, Research, Danone, Unilever, Nestle, Oxfam, Bill and Melinda Gates Foundation, Wellcome Trust, Food Safety, Obesity, Public Health, Corporate Citizenship, CSR, Labeling, Packaging
corporate responsibility
Posted by Sheila Shayon on February 28, 2013 11:27 AM

In what seems like impeccable timing, Nestlé CEO Paul Bulcke delivered a sustainability-focused keynote at the annual City Food Lecture in the U.K., ultimately challenging the accusations made about the company in a damning Oxfam report earlier this week.
The speech, which focused on the escalating perils of water scarcity, outlined that fresh water overuse poses a serious environmental, political and social hazard. Water is an issue near and dear to his heart, as the Swiss company is the world's No. 3 producer of bottled water, and looking to expand in water-constrained markets such as China.
“It is anticipated that there will be up to 30% shortfalls in global cereal production by 2030 due to water scarcity,” he said. “This is a loss equivalent to the entire grain crops of India and the United States combined.” What's more, he added, “We could produce what we produce today with half the water we use.”
In his address, Bulcke cited his company’s reduction of water usage by a third with 1,200 agronomists working with Nestlé to better manage its water use. Bulcke also commented that consumer acceptance of misshapen fruit and vegetables is necessary to cut waste of food products, as well as spoke out against the fuel industry for using food crops to create biofuels.
Bulcke also took the opportunity to further address the horse meat crisis affecting retailers such as IKEA and manufacturers in Europe, a crisis that compelled Nestle to pull some food products off store shelves last week. “Widespread fraud is being committed by a few across Europe. I understand that many consumers and many of you in the industry feel misled, I feel the same. This should not happen, it is unforgivable. We have let our consumers down.”Continue reading...
More about: Nestlé, Paul Bulcke, Corporate Responsibility, CSR, Corporate Citizenship, Sustainability, Biofuel, Water, Farming, Horse meat, Europe, Nestlé Prize, Oxfam, Associated British Foods, Coca-Cola, Danone, General Mills, Kellogg’s, Mars, Mondelez, PepsiCo, Unilever, CPG, Food, Beverages, China, Emerging Markets, Safety, Public Health
brands under fire
Posted by Sheila Shayon on February 26, 2013 06:23 PM

The world’s ten biggest food and beverage giants no longer fit the bill when it comes to environmental policies and worker’s rights according to "Behind the Brands," the latest report from international agency Oxfam.
The “Big 10”—Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg’s, Mars, Mondelez, Nestlé, PepsiCo and Unilever collectively make $1 billion a day while exploiting millions of people who supply land, labor, water and commodities to make their products and live primarily in developing countries, Oxfam states.
The report notes that Coca-Cola products are consumed 1.7 billion times per day and 4,000 cups of Nescafé are consumed every second. The Big 10 represent roughly 10% of the world economy.
Oxfam’s report ranks the brands on seven metrics: Land (supply chains free of ‘land grabs’), Women (promotion of women’s welfare), Farmers (treatment and sustainability policies), Workers (fair treatment of agricultural workers), Climate (mitigating greenhouse gas emissions), Transparency (disclosure of information about products and ingredients point of origin) and Water (basic respect of human right to potable water).
“None of the ten biggest food and beverage companies are moving fast enough to turn around a 100-year legacy of relying on cheap land and labor to make mass products at huge profits, with unacceptably high social and environmental costs,” said Jeremy Hobbs, Executive Director Oxfam International. “No company emerges with a good overall score. Across the board all ten companies need to do much more.” Continue reading...
More about: Oxfam, Associated British Foods, Coca-Cola, Danone, General Mills, Kellogg’s, Mars, Mondelez, Nestlé, PepsiCo, Unilever, Twitter, Facebook, Social Media
brand news
Posted by Dale Buss on February 26, 2013 09:08 AM

Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.
Barnes & Noble breakup possibility highlights leadership differences.
Weight Watchers sees workers push back over low pay.
Airbus considers adding assembly line for A350.
Alcatel bets on AT&T and Verizon to keep U.S.-market growth.
Amazon losing its edge in e-commerce satisfaction.
BP begins its trial in 2010 Gulf oil spill.
Diageo hopes to create frozen-cocktail frenzy in U.K.
Google is the most trusted online brand in India, followed by Facebook.
HP board signals more oversight of CEO.
Hooters launches new brand campaign.
IKEA pulls more meatballs over horse meat.Continue reading...
More about: Brand News, AT&T, Airbus, Alcatel, Amazon, BP, Barnes & Noble, Coca-Cola, Diageo, Facebook, Google, HP, Hooters, IKEA, The International Herald Tribune, KFC, Mars Petcare, McDonald's, The New York Times Co., Ooredoo, The Oscars, Oxfam, PepsiCo, Samsung, Sheba, Sony, Tim Horton's, Verizon, Weight Watchers, Xperia, Yahoo!, Qatar Telecom
sustainability
Posted by Sheila Shayon on December 6, 2012 06:15 PM

Fashion retailers are embracing sustainability with ever-widening arms, becoming increasingly accountable for the byproducts their industry creates. With their latest moves, H&M and Marks & Spencer (M&S as it's better known) are leading the rack-pack.
Following in the footsteps of the UK-wide recycling push launched by M&S earlier this year, H&M is planning to launch the world’s first global clothing collective initiative, to be introduced in all of its 48 markets in February.
According to the fast-fashion retailer's press release, “Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use."
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M,” stated H&M CEO Karl-Johan Persson.
No value was stated for the voucher H&M is offering in return for donations to in-store collection boxes to be processed by I:CO, as its Swiss recycling partner is branded; its tagline is "Rethink. Recycle. Reward."Continue reading...
More about: H&M, M&S, I:CO, Sustainability, Recyling, Corporate Citizenship, CSR, Green, Retail, Fashion, Oxfam, Facebook, Joanna Lumley, UK, Europe, Switzerland, Better Cotton
sustainability
Posted by Sheila Shayon on October 10, 2012 02:12 PM

Marks and Spencer has started a ‘shwopping’ fashion revolution. “It's time to open your mind, your heart, your arms and your wardrobe. Shwopping is a way of living and thinking, because we think that old clothes shouldn't just be thrown out, they should do some good,” explained Ab Fab actress Joanna Lumley at the initiative's launch back in April.
Shwopping asks every shopper to donate an old item when purchasing a new one at selected stores, and M&S will pass the clothes along to Oxfam's network of charity shops across the UK to help those less fortunate. The campaign’s Facebook app lets users shwop socially and register for a monthly prize draw.
In-store Shwop Drops (two items per store visit) make donations easy, and items need not be from M&S. “Our ultimate aim is to collect as many clothes as we sell and change the way we all shop,” says the brand, which just launched a "swhopped" ladies coat (above) last week: a stylish black peacoat that is also the first high street clothing product made from used clothing.Continue reading...
More about: Marks & Spencer, Retail, Fashion, Shwopping, CSR, Corporate Citizenship, Sustainability, Joanna Lumley, Brand Ambassadors, Celebrities, Oxfam, Philanthropy, Facebook, Social Marketing, QR, Mobile, Cause Marketing
brand news
Posted by Dale Buss on July 18, 2012 09:02 AM

Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.
AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.
Bank of America swings to profit.
Bob Evans may be considering sale of Mimi's Cafe.
Coke and PepsiCo step up campaign against New York soda ban.
DirecTV finds unlikely friends in dispute with Viacom.
Ericsson earnings plunge on economic slowdowns.Continue reading...
More about: Brand News, Activision, Apple, AT&T, Bank of America, Bob Evans, Coca-Cola, Coke, DirecTV, EMI, Ericsson, Escape, Facebook, Flickr, Ford, Fruit of the Loom, GM, Google+, HSBC, Hilton, IBM, iPhone, L'Oreal, Linsanity, Lockheed Martin, Mimi's Cafe, New York Knicks, Opel, Oxfam, PepsiCo, Qantas, Target, Tea Lounge, Viacom, Vivendi, Vivus, Yahoo, Jeremy Lin