license to thrill
Posted by Mark J. Miller on April 30, 2013 04:27 PM

When you’re working for public broadcasting, it helps to have an entrepreneurial spirit.
So the producers of the Emmy and Golden Globe-winning TV drama Downton Abbey are going all out to bring in some extra revenue by expanding from DVD sales to creating a whole line of clothing, homeware, furniture, wallpaper, beauty products and stationery around the show that will go on sale later this year, according to CNBC.
After all, who couldn’t use an extra cape, cravat or pair of elbow-length gloves?Continue reading...
More about: Downton Abbey, TV, Licensing, Retail, Entertainment, Merchandise, Media, ITV, PBS, Carnival Films, NBCUniversal, Ralph Lauren
conversation starter
Posted by Sheila Shayon on March 1, 2013 11:07 AM

It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.
Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.”
Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.
Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...
More about: Branded Entertainment, Movies, Makers, PBS, Unilever, Simple, Yahoo, Facebook, Marissa Mayer, Susan Lyne, Social Media, Twitter, Gilt, ABC Entertainment, Charles H. Revson Foundation, Sheryl Sandberg, Gloria Steinem, Betty Friedan, AOL, Ford Foundation, Documentaries, Women
doing good
Posted by Shirley Brady on February 21, 2013 10:46 AM
The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.
The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).
Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...
More about: PSAs, Campaigns, Advertising, Disney, Sesame Street, White House, Michelle Obama, Ad Council, Big Bird, Disney Princess, Cinderella, Let's Move, Obesity, Safety, Public Health, Politics, US, PBS
brand news
Posted by Dale Buss on February 8, 2013 09:07 AM

Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.
American Airlines stands to gain vast route network in looming merger with United Airways.
Apple faces battle over proposed preferred stock.
Michael Bloomberg builds empire in U.K.
Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.
Bud Light Platinum presents Justin Timberlake as its new face.
Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.
Daimler sees flat earnings this year as Europe and China mar results.Continue reading...
More about: Brand News, Airbus, American Airlines, Apple, Atlas, Michael Bloomberg, Boeing, Bud Light Platinum, Conan, Daimler, Downton Abbey, Dreamliner, Facebook, Ford, H-P, Herbalife, LOT, LinkedIn, Microsoft, PBS, Justin Timberlake, United Airways, YouTube
brand news
Posted by Dale Buss on February 5, 2013 09:01 AM

Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.
S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.
KFC parent Yum! Brands suffers after China scandal.
Applebee's sees social media firestorm after employee posted customer receipt online.
AT&T introduces $1 mobile hotspot (with contract).
Axe broadens men's grooming portfolio.
Amazon and Samsung unseat Apple in customer engagement ranking.
Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...
More about: Brand News, AB InBev, Amazon, Apple, Applebee's, AT&T, Axe, Barclays, Boeing, CBS, Dell, Downton Abbey, Dreamliner, IBM, KFC, Liberty Global, McDonald's, McGraw-Hill, Mr. Peanut, NFL, Oracle, PBS, Pepsi, Pizza Hut, Planter's, S&P, Saban Brands, Samsung, Standard & Poor's, Subway, Super Bowl, Toyota, Virgin Media, Volkswagen, Wells Fargo, Yum! Brands
no kidding around
Posted by Mark J. Miller on November 21, 2012 09:19 AM

In 1985, Elmo pushed aside Grover, Big Bird, Cookie Monster, and even Ernie and Bert to make his way to the front of the pack on Sesame Street. And he’s been leading the way ever since, pulling in viewers for the show and big bucks for anybody who finds a way to sell an Elmo-related product.
But now the man who brought Elmo to life, Kevin Clash, will no longer be pulling the puppet onto his arm, thanks to allegations that Clash had an inappropriate sexual relationship with a 15-year-old and possibly other young men. This came on top of allegations from another young man that have since been recanted. Whether it is true or not, damage has been done to the Elmo brand and Sesame wanted to control that as quickly as possible. Clash resigned from the show Tuesday and in what Children’s Television Workshop called “a sad day for Sesame Street.”
Elmo products, of course, have been a big staple of holiday wish lists for children for close to 30 years now and this season is no different. This year’s include the $39.99 LOL Elmo, which is a direct descendant of the Tickle Me Elmo doll that set sales records years ago, and Let’s Rock! Elmo, which sings and comes with a drum set and microphone. Hasbro, which is the main toy licensee for Sesame Street, put out a statement Tuesday that expressed confidence that Elmo will still be an important part of the show for years to come, the New York Times reports.
“People are making the separation that this is about Kevin Clash, this is not about Elmo,” said Jim Silver, editor-in-chief of Time to Play magazine, according to the Times. “The more people make the separation, the less effect on sales.” Silver says Sesame Street-related toys bring in about $75 million annually and Elmo accounts for 50 to 75 percent of that.Continue reading...
More about: Sesame Street, Sesame Workshop, TV, Entertainment, Kids, Elmo, Kevin Clash, Ethics, PBS, Brand Ambassadors, PR, Toys, Licensing, Personal Brands
brand news
Posted by Dale Buss on November 19, 2012 08:59 AM

Hostess liquidation sees opportunists stock up on Twinkies as future of its brands hangs in balance and unions cling to hope of a buyer.
BP seen as takeover target now, as valuation slides.
GM opens $1.3 billion China plant for Baojun budget brand.
Ben & Jerry's turns fans' Instagram pictures into ads.
CCTV ad haul for Chinese television bodes well for economy.
Cisco to buy networking-hardware company Meraki for $1.2 billion.
Citigroup to cut more jobs.
Dish Network is frustrated in dream of breaking into wireless.Continue reading...
More about: Brand News, Apple, BP, Ben & Jerry's, CCTV, Cisco, Citigroup, Civic, Penelope Cruz, Dish Network, eBay, Foster Grant, GM, HSBC, Honda, Hormel, Hostess, IKEA, Instagram, Intuit, Sprout, Meraki, Nespresso, Nintendo, PBS, Samsung, Shelby American, Brooke Shields, TrueCar, Twinkies, Tyson, Walmart, Washington Post, Wii U
no kidding around
Posted by Sheila Shayon on November 12, 2012 03:19 PM

Kevin Clash, the puppeteer who not only performs as Elmo on Sesame Street but created the character's persona and inimitable voice, is taking a leave of absence in the wake of allegations he had a relationship with a 16-year-old boy. The accuser, now 23, says the relationship happened seven years ago when Clash was 45; Clash maintains that their relationship was consensual and occurred when his accuser was the legal age of consent.
UPDATE: Clash's accuser today recanted, as reported by the New York Times, which ran this quote from Clash: "I am relieved that this painful allegation has been put to rest. I will not discuss it further." The rest of our original post:
Clash issued a statement on Monday that was cited by CNN: "I am a gay man. I have never been ashamed of this or tried to hide it, but felt it was a personal and private matter. I had a relationship with the accuser. It was between two consenting adults and I am deeply saddened that he is trying to characterize it as something other than what it was. I am taking a break from Sesame Workshop to deal with this false and defamatory allegation."
The unidentified accuser is being represented by a legal firm retained by one of the victims in former Penn State coach Jerry Sandusky's criminal trial. The accusation is an unfortunate turn of events, one that Sesame Workshop (formerly the Children's Television Workshop) no doubt hopes won't tarnish its standing as one of the world's leading creators of children's entertainment, and a brand that relies on the trust of parents, educators and legislators, as the recent U.S. presidential election's roping-in of Big Bird by Mitt Romney as the symbol of PBS makes clear.Continue reading...
More about: Sesame Street, Sesame Workshop, TV, Entertainment, Kids, Elmo, Kevin Clash, Ethics, PBS, Mitt Romney, Big Bird, Brand Ambassadors, PR