Today being April Fools Day, brands including Whole Foods and a raft of others are pulling pranks. Does the move humanize the companies that show a sense of humor, or does it just annoy customers and others on a day already rife with silliness?

We checked in with Grant Powell, founder of Pomegranate (POM8), about the foolish activities that go hand in hand with the day.Continue reading...

This 1966 commercial was one of the first for Horatio Magellan Crunch, aka Cap’n Crunch, who it turns out will not be retiring. According to Quaker Oats, rumors of his demise have been greatly exaggerated, leading one to ask — was it an effective marketing stunt?Continue reading...