Best Global Green Brands 2014

brand news

Brand News: Coca-Cola, Target, Whole Foods and more

Posted by Dale Buss on July 31, 2014 09:43 AM

TOP STORIES

Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.

Target hires PepsiCo veteran Brian Cornell as new CEO.

Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.

Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.

Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."

MORE BRAND NEWS

AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.

American Express pursues “first-ever” experiences for customers.

BlackBerry's new COO discusses his goals with WSJ.

BMW kicks the tires on Medium as its first advertiser.

Bud and Miller struggle to take on craft beer.

Chevrolet increases focus on China.Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

brand challenges

Darden CEO Steps Down as New Red Lobster Owner Outlines Comeback

Posted by Dale Buss on July 29, 2014 03:50 PM

Darden Restaurants is waving a white flag in front of activist investors such as Starboard Value, but it doesn’t appear to be big enough. The investment groups that are down on Darden still want to dismember it.

Darden CEO Clarence Otis said yesterday that he will step down at the end of the year, and the company invited opposing investors to fill as many as three of the company’s 12 board seats by saying it will nominate only nine directors at the next annual meeting. Previously, Darden jettisoned its Red Lobster chain, a deal that was finalized earlier this week, and has accelerated its ongoing overhaul of Olive Garden restaurants.

Nope, still not enough. “Significant change is required in the Darden boardroom,” said James A. Mitarotonda, CEO of another activist group, Barington Capital. Starboard called Darden’s moves “a token change.”Continue reading...

brand news

Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM

TOP STORIES

Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.

MORE BRAND NEWS

Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

brands we love

Costco's Equality Efforts Pay Off as LGBT Perceptions Rise

Posted by Mark J. Miller on June 24, 2014 06:36 PM

In yet another example of how the LGBT community is becoming more integrated in the US, a new study from YouGov BrandIndex shows that there isn’t a big difference between the companies that LGBT consumers like compared with the general population. The list of best-perceived brands in the general population shares about half of the best-perceived names on the LGBT list.

“As consumers, you would expect them to have the same likes and dislikes,” YouGov President and CEO Ted Marzilli told Marketing Daily. “When you look at the numbers, American society is looking to go more and more in favor of gay rights. Brands are no longer looking at this as a judgment call, but as a civil rights issue.”

Costco jumped 13 spots to No. 1 this year thanks to the high score it earned for its LGBT workplace-policy tracker on the Human Rights Campaign's Corporate Equality Index. Panera also made a big jump, going from No. 19 to No. 3, likely due to it putting more energy behind socially-conscious initiatives. It also "may just be that Panera’s stores are located in environments that are more liberal or predisposed to LGBT issues,” Marzilli told Marketing Daily.Continue reading...

brand news

Brand News: Cannes Day 3, Amazon Phone, GM Testifies and more

Posted by Shirley Brady on June 18, 2014 09:08 AM

TOP STORIES

Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.

Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.

YouTube to launch paid music service.

GM's Barra is back on the hotseat today on Capitol Hill as automaker faces $10 billion recalls suit.

Beats headphones have been banned at the World Cup.

MORE BRAND NEWS

Activision expands Skylanders licensing.

Apple secures 31 new patents as stores get exclusive window on Beats products.

Dr. Oz grilled on weight loss claims.

eBay pulls Chinese "spyware phones."

Facebook's ephemeral Slingshot app annoys some users.Continue reading...

chew on this

Starbucks Experiments with Evening Fare as QSR Brands Elevate Offerings

Posted by Dale Buss on May 28, 2014 05:22 PM

Starbucks has made sure that its fans don’t get too far ahead of their expectations, but the company clearly is nibbling into dinnertime with the opening of a concept eatery by its La Boulange brand in Los Angeles next month that will stay open until 10 p.m.

Evening has always been Starbucks’ weakness, of course, with outlets typically closing too early to enjoy a lot of the after-dinner or after-event trade while competitors such as Panera devour the dinner crowd. So while Starbucks hasn’t announced a major initiative for its eponymous brand around dinner, it clearly is blessing what La Boulange Bakery—the San Francisco chain that Starbucks acquired in 2012—is doing.

The menu of the La Boulange restaurant starts with sandwiches, salads and omelets, Bloomberg Businessweek reported, and adds later-in-the-day options including croissant burgers, cocktails, beer and wine.Continue reading...

brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

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