Best Global Green Brands 2014

brand news

Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM

TOP STORIES

Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.

MORE BRAND NEWS

Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

brands we love

Costco's Equality Efforts Pay Off as LGBT Perceptions Rise

Posted by Mark J. Miller on June 24, 2014 06:36 PM

In yet another example of how the LGBT community is becoming more integrated in the US, a new study from YouGov BrandIndex shows that there isn’t a big difference between the companies that LGBT consumers like compared with the general population. The list of best-perceived brands in the general population shares about half of the best-perceived names on the LGBT list.

“As consumers, you would expect them to have the same likes and dislikes,” YouGov President and CEO Ted Marzilli told Marketing Daily. “When you look at the numbers, American society is looking to go more and more in favor of gay rights. Brands are no longer looking at this as a judgment call, but as a civil rights issue.”

Costco jumped 13 spots to No. 1 this year thanks to the high score it earned for its LGBT workplace-policy tracker on the Human Rights Campaign's Corporate Equality Index. Panera also made a big jump, going from No. 19 to No. 3, likely due to it putting more energy behind socially-conscious initiatives. It also "may just be that Panera’s stores are located in environments that are more liberal or predisposed to LGBT issues,” Marzilli told Marketing Daily.Continue reading...

brand news

Brand News: Cannes Day 3, Amazon Phone, GM Testifies and more

Posted by Shirley Brady on June 18, 2014 09:08 AM

TOP STORIES

Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.

Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.

YouTube to launch paid music service.

GM's Barra is back on the hotseat today on Capitol Hill as automaker faces $10 billion recalls suit.

Beats headphones have been banned at the World Cup.

MORE BRAND NEWS

Activision expands Skylanders licensing.

Apple secures 31 new patents as stores get exclusive window on Beats products.

Dr. Oz grilled on weight loss claims.

eBay pulls Chinese "spyware phones."

Facebook's ephemeral Slingshot app annoys some users.Continue reading...

chew on this

Starbucks Experiments with Evening Fare as QSR Brands Elevate Offerings

Posted by Dale Buss on May 28, 2014 05:22 PM

Starbucks has made sure that its fans don’t get too far ahead of their expectations, but the company clearly is nibbling into dinnertime with the opening of a concept eatery by its La Boulange brand in Los Angeles next month that will stay open until 10 p.m.

Evening has always been Starbucks’ weakness, of course, with outlets typically closing too early to enjoy a lot of the after-dinner or after-event trade while competitors such as Panera devour the dinner crowd. So while Starbucks hasn’t announced a major initiative for its eponymous brand around dinner, it clearly is blessing what La Boulange Bakery—the San Francisco chain that Starbucks acquired in 2012—is doing.

The menu of the La Boulange restaurant starts with sandwiches, salads and omelets, Bloomberg Businessweek reported, and adds later-in-the-day options including croissant burgers, cocktails, beer and wine.Continue reading...

brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

chew on this

McDonald's Continues Global Decline as it Pins Hopes On New Menu Items

Posted by Dale Buss on March 11, 2014 12:58 PM

McDonald's just introduced a Bacon Clubhouse Sandwich and is testing new McCafe Petite Pastries for breakfast. But will either product save the chain's dough?

That's not likely after McDonald's posted the fourth consecutive month of declines in US same-store sales, a 1.4-percent drop in the market that the brand blamed on "challenging industry dynamics" as well as the severe winter weather that has slowed much of the American economy.

Neither is McDonald's offsetting its sluggish US performance with strong overseas sales as it once was capable of doing. Globally, sales declined 0.3 percent at locations open at least 13 months in February. In a region encompassing the Middle East, Africa and Asia, sales declined by 2.6 percent; there also was weakness in Japan and Australia. McDonald's said a change in the timing of the Chinese New Year also was a problem.Continue reading...

brand strategy

Chili's Heeds the Chipotle Effect As It Deploys Five Counter-Strategies

Posted by Dale Buss on March 10, 2014 02:16 PM

Chipotle has heavy footsteps. They've been haunting McDonald's and other fast-food outlets. Now it's Chili's that is heeding the effect of the fast-growing "other" Mexican-food brand.

Chili's now is trying to outflank competition from fast-casual chains such as Chipotle and Panera, Guy Constant, CFO of parent Brinker International, indicated to an industry conference this week—and it has been launching five major initiatives to do so.

First, the chain is refreshing its look with a system-wide rebranding of company-owned US locations, to be completed in fiscal 2015, according to Food Business News. Second, Chili's is increasing media spend where the brand had lost its share of voice, particularly national TV.Continue reading...

brand news

In the News: General Mills, Walmart, BlackBerry and more

Posted by Dale Buss on January 3, 2014 09:33 AM

In the News

General Mills removes GMOs from Original Cheerios.

Walmart recalls tainted donkey meat in China.

BlackBerry drops Alicia Keys as creative director.

5-Hour Energy charged to prove ad claims by Oregon AG.

American Airlines staff vote to keep new livery. 

Apple CEO Tim Cook takes pay cut for brand's performance.

AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.

Ben & Jerry's appeals to Colorado potheads.

BMW builds bobsleds for US Olympic team.

Boeing faces key vote by machinists.

Burger King rebrands value menu.

Charlotte Hornets unveil new logo. 

Chrysler posts best annual sales in seven years as GMToyota US auto sales stall in December.Continue reading...

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