sip on this
Posted by Mark J. Miller on November 20, 2013 04:02 PM
Bakery-cafe Panera Bread has had a rough go at it lately, with its extensive menu turning out to be a hard sell. So the fast-casual restaurant is hoping further investment in one of its simplest offerings pays off.
In partnership with coffee provider Disant Lands Coffee, the restaurant is launching four varieties of its cafe coffee in K-Cup form, following in the footsteps of cafe rival Starbucks. The four flavors—dark roast, light roast, Colombia, and hazelnut crème—are the same ones served up at the chain’s more than 1,700 locations, according to Food Business News. The effort will bring the Panera brand into Supervalues, Save Marts, Hy-Vees, Dierbergs, and select Winn-Dixie locations across the country.
"Our customers appreciate the level of care we put into our menu, like our commitment to fresh coffee, on the hour, in every bakery-cafe," said Stephanie Crimmins, vice-president of Panera Bread. "With Panera Single-Serve Cups we are offering them the same fresh coffee experience in their own kitchen."Continue reading...
Posted by Dale Buss on November 20, 2013 09:18 AM
Verizon unveils big-box superstores in bid to reinvent wireless.
Panera enters single-serve home-coffee market.
Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.
Bitcoin regulation is argued.
Burger King enters India via joint venture.
Dodge tests coattails of Ron Burgundy.
Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.
Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.
JCPenney loss widens but turnaround firms up.Continue reading...
Posted by Dale Buss on October 23, 2013 08:04 PM
Panera may be getting caught in a strange sort of pincers: It now offers too many menu items for its staff to serve efficiently. But its biggest new competition may be coming from Starbucks that wants to emulate Panera by greatly expanding its own menu.
For now, the bigger problem for the St. Louis-based chain is what to do about comparable-store sales that rose by only 1.7 percent during the third quarter, short of the company's expectations. Overall revenues grew by 8 percent, but CEO Ron Shaich predicted flattened sales in the fourth quarter.
Shaich identified the comp-sales problem in part as stemming from "operational friction, including capacity and throughput constraints." Translation: Panera outlets tend to have either too many menu items, or they're too complex, or there aren't enough staffers to handle the demands of preparing the food as well as the customer flow. Or all of the above.Continue reading...
chew on this
Posted by Dale Buss on July 23, 2013 01:47 PM
Maybe we should have seen it coming when, in its most recent Super Bowl commercial, Taco Bell celebrated a bunch of old geezers' night on the town. Or maybe it was evident in the brand's years and years of incessant messaging to teenage males.
In any event, it's hardly a surprise that Taco Bell is dumping its kids' meals so that it can focus even more on the maws and fast-food needs of the vital Millennial demographic. It's actually a bit more jarring that other QSR brands are undercutting their own kids'-marketing efforts by sending their well-known mascots—including the Colonel—the way of the dinosaur.
Yum! Brands-owned Taco Bell plans to drop kids meals and toys at all of its US restaurants by around January, USA Today reported. "The future of Taco Bell is not about kids' meals," Taco Bell CEO Greg Creed told the newspaper. "This is about positioning the brand for Millennials."Continue reading...
Posted by Dale Buss on July 11, 2013 01:47 PM
Panera Bread is suspending part of its experiment in consumer altruism because the "pay-what-you-can" platform for a single item at a handful of stores was mis-targeted and got lost amid the cacophony of the brand's other promotions.
Panera said it may bring back on a seasonal or short-term basis a program it was testing in the St. Louis area in which it offered one menu item—in this case, Turkey Chili in a Bread Bowl—on the pay-what-you-can platform. The retail value was $5.89, Nation's Restaurant News said, but customers could give more or less at the cash register. Payments for the items averaged about 75 percent of that value.
The company said it plans to continue the five Panera Cares Cafes in five cities that operate entirely on donations, including Dearborn, Mich. "About 60 percent of that cafe's customers pay the suggested amount for menu items," Dearborn store General Manager Colleen Kincaid told the Detroit News. "We encourage the full donation be met," she said. "Anything beyond that allows us to feed those who are struggling."Continue reading...
chew on this
Posted by Mark J. Miller on March 12, 2013 02:11 PM
The secret speakeasies of the Prohibition Era hold a certain mystique. There’s something cool about knowing the password that will get you in somewhere.
Fast food joints across America are taking advantage of people’s desire to feel like insiders by offering secret menus—food that doesn’t appear on the lit-up boards behind the cashier.Continue reading...
Posted by Shirley Brady on February 18, 2013 05:31 PM
Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.
Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).
Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.
Carnival cruiseship fire blamed on fuel line leak.
China vows to crack down on "malicious" trademark registrations.
Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.
Amway quietly builds brands and racks up sales.
BP prepares to go to court over Gulf spill.Continue reading...
chew on this
Posted by Mark J. Miller on March 9, 2012 02:13 PM
The fast casual market is growing rapidly and Panera Bread Co. doesn’t want to lose its grip. The company is increasing its media spend this year in order to keep pace with the growing marketing, according to the Wall Street Journal.
And it's not just growing its ad spending incrementally. The Journal reports that the increase is expected to be on the 26 percent range up to somewhere between $55 million and $60 million. However, Panera isn’t expecting its customer base to grow much this year, the paper notes.
"A lot of people think, if you do nothing, you will stay at zero. But the reality is, if you do nothing, you'll be at a negative," said founder and chairman Ron Shaich to WSJ.
Part of that spend will go towards producing more commercials in the vein of last year's "Make Today Better" campaign featuring Shaich and his employees.Continue reading...