Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
chew on this
Posted by Dale Buss on October 17, 2013 10:54 AM
Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.
Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.
That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...
Posted by Dale Buss on October 10, 2013 09:22 AM
JCPenney undoes more of Ron Johnson's handiwork with logo revamp.
KFC preps quality-assurance campaign in China.
H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers.
A&E Networks pitches original programming.
Aereo Android app will debut Oct. 22.
Alcatel-Lucent must revise job-cut plans in France.
Apple reportedly slashes iPhone 5c production.
AT&T and GE partner for wireless global network.
BlackBerry warms to breakup exit strategy as brand expands office closures.
Chevrolet revs up major ad push for Malibu.Continue reading...
Posted by Dale Buss on September 4, 2013 09:14 AM
Kodak officially ends bankruptcy.
Petco launches transformation effort.
Toyota announces hybrids recall.
Amazon unveils new Kindle, Matchbook service.
Bank of America exits China bank stake.
Bison Council pushes acceptance of the meat.
Chick-fil-A offers free breakfast, with reservation.
Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.
Google partners with Nestle to name new operating system.
Hershey boosts ad spending and sales have followed.
Johnson & Johnson adds red warning label on Tylenol over dosage concerns.
JCPenney finds love from other hedge funds.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on March 25, 2013 07:19 PM
It doesn't get any better than this for American's pizza brands—March Madness.
Pizza Hut, Domino's and Papa Johns are all jockeying for sales and brand enhancement as the nation embarks on its three-week feeding fest watching the NCAA men's basketball tournament on TV.
Domino's is the official pizza brand of March Madness for the second year in a row, but its rivals aren't about to lie down when there's all this seasonal pizza to be sold.
So, for instance, now through the championship game on April 8, Papa John's has an online promotion that can result in an offer for a free large pizza with up to three toppings on a future order. At the same time, Papa John's is competing for mouths at a time of a potentially significant hiccup for the brand, as its CMO, Andrew Varga, resigns to take the reigns of Zimmerman Advertising. The only consolation for Papa John's is that Zimmerman handles its advertising.Continue reading...
Posted by Dale Buss on March 7, 2013 09:18 AM
Facebook plans to announce facelift of its News Feed.
Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today.
Time Warner to spin off Time Inc. as CEO Laura Lang exits.
Adidas posts weaker earnings on Reebok.
Baskin-Robbins plans to triple franchise size in Australia with new partnership.
Birds Eye commended for healthy eating campaign.
Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.
Costco backs minimum-wage increase.
Cracker Barrel adds lower-calorie items.
Dell sees buyout deal threatened by activist investor Carl Icahn.
DirecTV bemoans rising program costs.
Google expands Street View in Europe.
Jamba Juice looks to fresh juice to boost sales.
Lego eyes tie-up with "The Simpsons" on Fox.
Moe's Southwest Grill readies first national ad campaign. Continue reading...
chew on this
Posted by Dale Buss on March 1, 2013 08:14 PM
Domino's Pizza is living as large as one of its new, fresh-dough pan pizzas these days, posting strong domestic and international growth and planning to garner extra funds from franchisees for marketing this year to support its increasingly robust brand platform.
CEO J. Patrick Doyle has managed to get Domino's into a growth groove by relying on its increasing international presence, rising brand equity, expanding menu, store modernization and experimentation and an industry-leading digitization initiative. Same-store sales in both the U.S. and abroad were up by about 5 percent during the fourth quarter versus a year ago, Domino's reported this week, and the period marked the 76th consecutive quarter of international same-store sales growth.
"The joy of pizza is that bread, sauce and cheese works fundamentally everywhere, except maybe China, where dairy wasn't a big part of their diet until lately," Doyle told brandchannel. "And it's easy to just change toppings market to market."