Interbrand IQ: The Best Asian Brands Issue

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branding together

MetLife Promotes Snoopy-Branded Life Insurance in a Box at Walmart

Posted by Shirley Brady on October 19, 2012 12:01 PM

MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

ad watch

Super Bowl Ad Tracker: Watch Donald Trump's Century 21 Commercial, Charlie Brown for MetLife and much more

Posted by Dale Buss on February 3, 2012 06:14 PM

The Super Bowl buzz window before Sunday's Big Game isn't closed yet! Among those bellying up with sneak peeks at their full SB46 commercials today include Century 21's official spot (above) with Donald Trump, Deion Sanders and Apolo Anton Ohno.

Pepsi also revealed its much-hyped ad starring Elton John and X Factor winner Melanie Amaro, who only wants some Pepsi — and uses her award-winning pipes to get some from a reluctant King John:Continue reading...

brand news

In the News: Ford and GM, Adidas, BlackBerry and more

Posted by Dale Buss on September 30, 2011 09:00 AM

In the News

Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.

Adidas prepares marketing campaign for new shoe despite NBA lockout.

Boston Red Sox leave their fans with that blue feeling all over again.

"Buffett Rule" gets poll support from global investors.

Chili's spices up brand with bold commercials and flavors.

Diageo makes a spirited push into India.Continue reading...

brand revival

Good Grief! Charlie Brown is Going Digital

Posted by Mark J. Miller on August 15, 2011 10:00 AM

Charlie Brown may have been insecure, but he dominated the comics pages for decades. Now comics pages are disappearing and the Peanuts gang has been busy fading away into the annals of pen-and-ink history.

That’s all about to change. Charlie Brown, Snoopy, Peppermint Patty, and all the rest of Charles M. Schulz's iconic characters are entering into the digital and social-media worlds.Continue reading...

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