branding together
Posted by Shirley Brady on October 19, 2012 12:01 PM

MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:Continue reading...
brand bites
Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
More about: Brand Bites, ABC, Bulgari, Captain Morgan, Columbia Sportswear, DieHard, Disney, Domino's, Dr Pepper, Ford, Fresh Step, H2Oh, Kazakhstan, Kia, Kraft, Levi's, Marc Jacobs, McDonald's, MetLife, Mustang, Nike, Oak, Peanuts, Pinterest, Reebok, Samsung, Sears, Twitter, Volkswagen, Charlie Brown, Hitler, Madonna, Michelle Wie, Snoopy, QR, UK, US, Canada
ad watch
Posted by Dale Buss on February 3, 2012 06:14 PM
The Super Bowl buzz window before Sunday's Big Game isn't closed yet! Among those bellying up with sneak peeks at their full SB46 commercials today include Century 21's official spot (above) with Donald Trump, Deion Sanders and Apolo Anton Ohno.
Pepsi also revealed its much-hyped ad starring Elton John and X Factor winner Melanie Amaro, who only wants some Pepsi — and uses her award-winning pipes to get some from a reluctant King John:Continue reading...
More about: Super Bowl, Advertising, Campaigns, Acura, BMW, Breckenridge Brewery, Century 21, Chase, Chevrolet, Ford, Jack in the Box, MetLife, Pepsi, The X Factor, Twinkies, Melanie Amaro, Drew Brees, Elton John, Apolo Anton Ohno, Deion Sanders, Jerry Seinfeld, Donald Trump, Peanuts, Charlie Brown, Scooby Doo, Facebook, Celebrities, Entertainment
brand news
Posted by Dale Buss on September 30, 2011 09:00 AM

Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.
Adidas prepares marketing campaign for new shoe despite NBA lockout.
Boston Red Sox leave their fans with that blue feeling all over again.
"Buffett Rule" gets poll support from global investors.
Chili's spices up brand with bold commercials and flavors.
Diageo makes a spirited push into India.Continue reading...
More about: Brand News, Adidas, BlackBerry, Boston Red Sox, Chili's, Diageo, Ford, Foursquare, Full Tilt Poker, GM, MGM, MilkPEP, Mortal Kombat, NBA, Neiman Marcus, New Line Cinema, Michelle Obama, Peanuts, Pollo Campero, Research in Motion, Stirling Energy, Target, London 2012, Olympics, U.S. Postal Service, Warren Buffett
brand revival
Posted by Mark J. Miller on August 15, 2011 10:00 AM

Charlie Brown may have been insecure, but he dominated the comics pages for decades. Now comics pages are disappearing and the Peanuts gang has been busy fading away into the annals of pen-and-ink history.
That’s all about to change. Charlie Brown, Snoopy, Peppermint Patty, and all the rest of Charles M. Schulz's iconic characters are entering into the digital and social-media worlds.Continue reading...
More about: Charlie Brown, Peanuts, Snoopy, Digital, Mobile, Mobile Gaming, Comics, Iconix, E-books, Social Media, Facebook, Characters, Social, Peanuts Worldwide, Brand Revival