Posted by Dale Buss on May 9, 2013 09:15 AM
Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.
Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.
Lay's reveals chip-flavor contest winner.
Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.
Activision Blizzard warns "World of Warcraft" is losing subscribers.
AT&T severely slashes Facebook Home phone prices.
BT enters British-sports broadcasting.
Claire's IPO will test market for debt-laden companies.
Ford takes over as title sponsor of Detroit's annual fireworks.
Google Maps will reportedly unveil new interface.Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 22, 2013 03:38 PM
Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.
The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.
"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...
brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM
A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
Posted by Dale Buss on July 26, 2012 09:02 AM
KFC degrees now an educational option in the UK.
NBC Universal says Olympics ad sales reach $1 billion.
Roku raises $45M from News Corp. and others.
Alcatel-Lucent to slash jobs after loss.
Amazon and Apple heat up their war on multiple fronts.
Boeing improves forecast.Continue reading...
Posted by Dale Buss on July 24, 2012 08:55 AM
AT&T posts $4-billion quarterly profit and sells 3.7 million iPhones (click here for highlights).
Amazon pursues careful state-sales-tax strategy.
Apple and Samsung gear up for "patent trial of the century" as Samsung's Galaxy Tab 7.7 is banned in EU.
Apple is expected to beat estimates in today's earnings conference call, if not a blowout.
BMW invests in EV-charging network.
Billabong gets lower takeover offer.
Capital One deceptive-marketing fine "unlikely" to change its strategy.Continue reading...
brands under fire
Posted by Shirley Brady on July 23, 2012 11:47 AM
Penn State players, alumni and other supports are in shock today following the NCAA's unprecedented actions in the wake of the Jerry Sandusky child abuse scandal: a $60 million fine, a four-year college bowl ban and 40 scholarships axed, in addition to erasing all 14 seasons of victories under late coach Joe Paterno. The move follows a damning report by former FBI director Louis Freeh that accused the university of enabling former Penn State football coach Sandusky's crimes.
The NCAA's executive committee chair Ed Ray stated at a press conference, "The historically unprecedented actions by the NCAA today are warranted by the conspiracy of silence that was maintained at the highest levels of the university in reckless and callous disregard for the children. There is incredible interest in what will happen to Penn State football. But, the fundamental story of this horrific chapter should focus on the innocent children and the powerful people who let them down." Are the NCAA sanctions excessive in your opinion? Post a comment below. (Update: Click here for Penn State president Rodney Erickson's response.)
brands under fire
Posted by Mark J. Miller on July 12, 2012 03:56 PM
The horrific actions of former Pennsylvania State University assistant football coach Jerry Sandusky have gripped a nation since he was arrested last fall and found guilty of 45 counts of child abuse a month ago. Now it is Penn State’s turn.
The release of former FBI Director Louis Freeh’s independent report Thursday morning is a major blow to the PSU brand, with one immediate fallout: Nike immediately reversed its November decision to stand by Sandusky's former boss, the late Joe Paterno, whose name graces a childcare center at its global HQ.
Before the report's release, even with the Sandusky talk swirling before his trial and conviction, the University managed to raise millions of dollars. In fact, the 2011-12 fiscal year had the school bringing in the second-highest annual fundraising tally in its history: a whopping $208.7 million.
It remains to be seen how much money comes PSU’s way now that its former leaders are more in the public eye than Sandusky, who has now been entered into American criminal lore as one of the most clued-out offenders of all time — and protected. As the Freeh report on Penn State's role states in one damning sentence, "In short, nothing was done and Sandusky was allowed to continue with impunity."Continue reading...
brands under fire
Posted by Mark J. Miller on June 26, 2012 03:15 PM
Now that former Penn State assistant football coach Jerry Sandusky is behind bars and listening to his fellow inmates serenade him with Pink Floyd (“Hey, Teacher, leave those kids alone!), all he has to do is sit and wait to see just how many hundreds of years he is sentenced to or if his lawyers can somehow pull off a modern legal miracle and get him out on some technicality.
As his image is erased from Penn State's property, Sandusky sits and waits and hopefully begins to realize what kind of complete turmoil he has left in the wake of a child sex abuse scandal. It's more likely that he will instead try to slow time down and have his legal team throw every possible barricade into the mix to keep him from being chucked into another prison’s general population just yet. However, Penn State University is on the opposite track, trying to speed things ahead, eager to get everyone over this massive PR hump, and back to thinking of Penn State as Happy Valley again.
In downtown State College this weekend, artist Michael Pilato replaced the image of Sandusky that once graced a mural there with “a blue ribbon — a symbol for awareness of child sexual abuse” – and “a depiction of Dora McQuaid, a poet and advocate for domestic and sexual violence victims and issues” as well as a PSU grad, according to the Associated Press. And in one small glimmer of a turnaround, Cars.com indicated today it would once again advertise during Penn State college football game broadcasts.Continue reading...