brand news

Brand News: Apple/Beats, Pepsi Max, Samsung Wearables and more

Posted by Shirley Brady on May 29, 2014 08:29 AM

TOP 5 STORIES

Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.

Samsung announces prototype Simband personal health tech monitor with open cloud service.

BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.

Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.

Fender names U2's Bono and the Edge to its board.

MORE BRAND STORIES

Amazon tells customers to shop elsewhere in Hachette spat.

AriZona iced tea brand founders fight over brand value in court.

BlackBerry CEO defends strategy.

Bridgestone set to become Olympics sponsor.

Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

campaigns

Pepsi Max Challenges UK Consumers with "Unbelievable" Billboard Campaign

Posted by Sheila Shayon on February 20, 2014 05:58 PM

Digital billboards in the UK are getting quite the workout lately. PepsiCo is just the latest brand to take advantage of the bright marketing mediums in a new campaign that projects Vine videos around the brand's Pepsi Max product.

The “Unbelievable" campaign invites British consumers to submit Vines of themselves doing something unbelievable, tagging their efforts with Pepsi's #LiveForNow hashtag. The campaign is a significant move for PepsiCo, a “media first” that signals a shift from campaigns led by television to digital as a driver.

The best Vines will be displayed across the Ocean Outdoor’s network of digital billboards in seven UK cities in the collaborative promotion from OMD, Talon Outdoor, AMV BBDO, Jaywing and Grand Visual. PepsiCo is also supporting the campaign with YouTube videos.Continue reading...

ad watch

YouTube's Year-End Ad Leaderboard Speaks to Growth of Branded Content

Posted by Sheila Shayon on December 20, 2013 11:17 AM

It’s that time of year to take stock of 2013's top moments—many of which were documented on video. YouTube's year-end ad leaderboard is flooded with top brands, but this year's blockbuster entries weren't your typical 30-second promo. 

The ads "are often longer, more compelling, more engaging. And people are choosing to watch them," the company wrote in a blog post. “These aren't the ads with the highest view counts, though, or the biggest budgets. They are the ones that skillfully deployed paid media to help great creative catch fire."

Indeed, 2013 saw the meteoric rise of branded content—a new marketing tool that has propelled brands into storytellers and entertainers. And so, from Geico's Wednesday anthem to Pepsi's prank, here are the top 10 ads of 2013, according to YouTube:Continue reading...

brand news

In the News: FDA, Abobe, Mattel and more

Posted by Dale Buss on November 8, 2013 09:18 AM

In the News

FDA bans artery-clogging trans fats.

Adobe sees accounts compromised in big security breach.

Mattel gives Barbie doll a proportional makeover for China market.

Boeing warns it could build 777X jet outside of Washington State.

CBS admits errors in 60 Minutes report on Benghazi.

Fiat offers car-sharing service in hard-hit Milan.

Groupon is pinched by Gmail change and posts wider loss.

Jaguar Land Rover boosts profit for parent Tata Motors.

Kohl's adds emotional brand spots to holiday mix.

Marriott International buys African hotel chain.

McDonald’s sales growth remains sluggish.Continue reading...

celebrity brandmatch

PepsiCo Releases Beyonce Dance-Off TV Commercial for Pepsi and Pepsi Max

Posted by Shirley Brady on April 4, 2013 11:05 AM

Beyonce's new TV commercial for Pepsi was released today after being teased on Wednesday.

Reinforcing Pepsi's "Live for Now" global tagline, the "Mirrors" spot features a Bey dance-off with her many personas including alter-ego Sasha Fierce — watch it below.Continue reading...

branded entertainment

The Secret Behind Pepsi's Branded Content Success

Posted by Abe Sauer on March 26, 2013 11:24 AM

At 30 million views, does it matter if it's real? Pepsi MAX's branded viral hit "Test Drive" is set to pass the 30 million mark on YouTube and the brand is beginning to roll out edited versions of the video for TV that will drive back to the longer original online. But at 30 million views, how many who would want to see a disguised Jeff Gordon take a used car salesman for a spin haven't yet seen it?

"Test Drive"—created by the TBWA\Chiat\Day LA agency—is Pepsi MAX's second branded viral to surpass 20 million views on YouTube. Two of the brands other videos are well over 10 million combined—an astonishing record of branded content success. branchannel spoke with the brand and the creator behind Pepsi's other viral hit, Uncle Drew, about branded content and their (secret) next project.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

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