Posted by Claire Falloon on July 21, 2014 01:03 PM
As concert and festival-goers don their denim cut-offs and band t-shirts this summer, they should also get ready for the usual barrage from brands clamoring for their money and attention.
This year fans will encounter everything from advertising and promotions to carefully integrated digital and live experiences from brands including Jim Beam, Honda, Budweiser, Vans and even Staples, which is sponsoring Katy Perry’s Prismatic World Tour (seriously, office supplies? What happened to sex, drugs and rock & roll?)
Old school purists may not like it, but concert sponsorship is nothing new and the presence of big corporate brands in music is a reality we may all have to get used to.
As Lady Gaga noted at SXSW back in March, “without sponsorships we won’t have any more artists in Austin, because record companies don’t have any f*cking money.” And as music labels recede, the big brands are marching in.Continue reading...
Posted by Shirley Brady on May 28, 2014 08:21 AM
TOP 5 STORIES
Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.
Google unveils internally built self-driving car (above) with no brakes or steering wheel.
Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.
Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.
Nasdaq nears 13-year high as tech stocks soar.
MORE BRAND NEWS
A+E reveals Bio cable network rebrand as FYI.
Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.
American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.
AP/Equilar study finds that median CEO pay passed $10 million in 2013.
Apple and Google vie for control of the Internet of Things.Continue reading...
Posted by Shirley Brady on May 26, 2014 09:15 AM
TOP 5 STORIES
Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration.
General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.
Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.
Pfizer abandons AstraZeneca contentious bid.
New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.
MORE BRAND NEWS
Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.
Carnival CEO addresses cruise industry challenges.
China plans to scrap millions of cars over emission standards.
Chipotle looks beyond the burrito.
Disneyland Paris opens Imagination Castle based on kids' drawings.
Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.
Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...
Posted by Sheila Shayon on February 17, 2014 05:20 PM
Super-producer Pharrell Williams, the recent recipient of a Grammy for record of the year and scheduled to perform his Academy Award-nominated song “Happy” at the Oscars on March 2, is turning his creative attention to a new environmentally-friendly denim collection.
RAW for the Oceans is a collaboration between Dutch fashion label G-Star RAW and eco-thread company Bionic Yarn, where Pharrell is creative director.
The jeans, which will be available in August, are made from yarn that consists of plastic litter from the ocean. Pharrell announced the collaboration at New York Fashion Week, saying that he had been looking for an in to fashion and this opportunity was the first that "made sense."
“Everyone has jeans in their closet,” he said, according to the Wall Street Journal. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do.”Continue reading...
Posted by Sheila Shayon on September 23, 2011 03:59 PM
“Verge culture,” as in young, digital, influencers and brand-savvy hip youths, is poised for a social media guerilla takeover — if Karmaloop TV has anything to do with it.
An offshoot of the Karmaloop.com retail site, KarmaloopTV.com is an online video-based network that's vying for broadband and video-on-demand distribution in the US. It aims to be a full-blown 24-hour cable TV network, and is now pitching cable and telco TV operators that it can help them “reclaim” the 18-to-34 year old audience that lives online, on digital, on mobile and on social.
In a similar vein to Vice TV, it aims to offer an in-depth look (and insights) into global street culture. The website also features exclusive interviews with designers, brands, artists and musicians — musician/producer Pharrell Williams signed on as KarmaloopTV's creative director in May.Continue reading...
Posted by Sheila Shayon on June 28, 2011 10:30 AM
Kiehl's, the 160-year-old New York apothecary whose shampoos, skin creams and other potions are now sold worldwide in such high-end stores as Barney's, has just announced its corporate philanthropy program.
Kiehl's Gives, embodied by the logo at right, is launching with a modest sum ($160,000) to get rolling — with the Pepsi Refresh-like twist that customers and brand fans can vote on worthy causes to receive a donation.
As the brand notes on its blog,
"Kiehl’s mission statement states that we are 'to improve in some way the quality of the community… making for better citizens, better firms, and better communities.' To that end, Kiehl’s has always focused its efforts on the betterment of its local communities by targeting philanthropic endeavors on the needs and concerns of its citizens. Over Kiehl’s long history of charitable giving, the company has supported three key causes: Children’s wellbeing, environmental issues, and HIV/AIDS research. These three areas are also the focus of our new Kiehl’s Gives initiative."Continue reading...
Posted by Abe Sauer on June 7, 2011 10:00 AM
Since losing the Oscar for best film for The Fighter, what has director David O. Russell been up to? Forgetting his heartbreak with Ketel One vodka… commercials.
Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called "Gentlemen, This is Vodka." But he's not the only one. Oscar-nominated director (Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.
Readers, this is cashing in.Continue reading...
Posted by Shirley Brady on February 2, 2011 10:00 AM
A Bathing Ape, the Japanese cult brand that, in its heyday, was beloved by hip-hop artists, DJs, skateboarders and others seeking street cred through streetwear, has just been sold.
Created by Tomoaki Nagao, a Tokyo-based designer and musician better known as Nigo, the clothing and kicks line arrived in America when it opened a store in New York in 2005. Its 2008 store launch in Los Angeles brought out celeb fans of the Harajuku-born brand including superfan Pharrell Williams, Jermaine Dupri, Pete Wentz, Joel Madden, Mike Tyson, Jonah Hill, Serena Williams. Pepsi has also collaborated with BAPE on a series of limited edition bottles.
It has cooled off considerably since then — its LA store closed last year, and its New York store no longer attracts the lineups it once did. No matter: it was just snapped up by Hong Kong's I.T. apparel group, which wants to further the brand's expansion in China. A Bathing Ape last month opened its first store in Beijing, and already boasts retail outlets in Shanghai, Hong Kong, Singapore, and Taiwan.
Nigo will stay on with the brand for two years, and has been working on a side project — the Ice Cream / Billionaire Boys Club luxury streetwear lines — with Pharrell Williams since 2005.