Posted by Dale Buss on November 21, 2013 09:21 AM
Chrysler eyes December IPO.
LG investigates "unauthorized spying" claims.
Microsoft builds line of products, apparel around "Scroogled" marketing campaign.
Abercrombie & Fitch reports loss on weak sales.
British Airways fields billboard ads that interact with planes overhead.
CCTV grapples with ad slowdown in China.
Foursquare opens up home screen to big brands.
IKEA is investigated in France for labor issue.
McDonald's plans no national launch for McRib this year.
Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...
Posted by Dale Buss on November 12, 2013 09:24 AM
Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.
MillerCoors cans lime-flavored Miller Chill after poor sales.
Motorola plans lower-cost phone.
Anheuser-Busch endorses consumer reach of Facebook.
Coca-Cola vows to engage suppliers on "land grabbing."
Google relents on YouTube ad measurement and expands Glass features into music.
Kellogg runs into trouble with "distasteful tweet" in UK.
McDonald's plans broad attack on CPG coffee aisle.
Merck launches pet-diabetes campaign.Continue reading...
Posted by Abe Sauer on September 28, 2012 03:48 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.
This week Estée Lauder, Weibo, Foxconn, Yum!, Walmart, McKinsey on consumer changes and more...Continue reading...
Posted by Shirley Brady on August 15, 2012 08:53 AM
Ad Age honors China's women to watch.
AT&T faced with technicians' class action suit; promotes anti-texting campaign.
Axe brand releases music track.
Ben & Jerry's gets a boost on Robert Pattinson's The Daily Show segment.
Bill & Melinda Gates Foundation supports next-generation toilets.
Condoleeza Rice and Serena Williams endorse new NFL women's clothing line.
Facebook tests promoted newsfeed posts for non-fans.Continue reading...
Posted by Mark J. Miller on April 25, 2012 11:56 AM
The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.
If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...
Posted by Dale Buss on March 21, 2012 01:43 PM
What's in a name? Kraft Foods is about to find out, after announcing today that Mondelēz International is the moniker of the corporate global snack-foods unit that it will spin off by the end of this year, as announced last August.
"Mondelay," you say? Nay, nay! No need to dust off your high school French. The new name — pronounced "Mohn-dah-LEEZ" — is a Kraft-coined word that, the company explained in a press release, is intended to evoke the idea of "delicious world."
"Monde" derives from the Latin (and French) word for "world," the company explained, and "dēlez" is a "fanciful expression of 'delicious.'" And, of course, "International" captures "the global nature of the business."
Even though it won't be consumer-facing, pronunciation will be a challenge ("mon-de-lay," "mon-de-less," or "mon-de-leez"?) for the new name which was, as it turns out, employee-sourced.
Last fall, Kraft invited staffers around the world to suggest names and received suggestions from more than 1,000 employees. The winner was inspired by separate suggestions from two employees, one in North America and one in Europe.Continue reading...
Posted by Mark J. Miller on January 4, 2012 11:55 AM
More and more rules and regulations are popping up across the U.S. that make it more difficult, more expensive, and often both of those things for Americans to enjoy their tobacco products. Over the years, there have been plenty of organizations and events that attempt to help people put an end to smoking in their lives and others.
Now the Altria Group has launched a website that can help consumers keep track of everything that’s going on to curtail smoking. But given that it's a digital marketing move from the cigarette maker formerly known as The Philip Morris Companies Inc., it's suggesting ways for smokers not to quit, but how to fight back by voting for candidates who are sympathetic with the tobacco industry.Continue reading...
Posted by Mark J. Miller on December 20, 2011 04:04 PM
Since Australia passed legislation that will force tobacco companies to sell all of their products in brand name-free, plain green packaging with such heartwarming statements as “Smoking causes blindness” or “Don’t let children breathe your smoke” (and are accompanied by equally pleasant images), tobacco companies have been in a bit of snit.
On Tuesday, Philip Morris Asia became the third tobacco giant, along with British American Tobacco and Imperial Tobacco, to file suit in the country’s High Court to try and put a stop to such an effort, Reuters reports.
The new legislation in Australia “is being closely watched by governments considering similar moves in Europe, Canada, and New Zealand,” Reuters notes, which is part of the reason why the tobacco companies are getting all worked up about it. But Philip Morris claims it has other reasons as well.Continue reading...