Best Global Green Brands 2014

brands under fire

NFL Runs Into 'Pinkwashing' Debacle as Fundraising Efforts are Questioned

Posted by Mark J. Miller on October 17, 2013 12:52 PM

The NFL gets pretty deep into the pink during its October Breast Cancer Awareness initiative: players, refs, cheerleaders and sideline staff wear pink accessories and equipment and fans purchase head-to-toe pink gear to help raise money for breast cancer research. 

Or so they say. According to ESPN's Darren Rovell, the American Cancer Society only receives $11.25 for every $100 spent on pinked-out attire and accessories. The NFL gets $1.25 of that loot and the rest goes to the company that actually makes the merchandise ($37.50) and who sells it ($50)—which is usually the NFL or a specific team. As for the money that actually goes to the American Cancer Society, $8.01 goes to research and the rest goes to administrative costs, BusinessInsider reports.

One way or another, the money from merchandise is finding its way back into the NFL's pockets instead of going towards the fund.Continue reading...

brand compassion

Brands in Pink for Breast Cancer Awareness Argue It's Not About the Green

Posted by Dale Buss on October 19, 2012 01:07 PM

Ford is adding to the flurry of pink branding for breast-cancer awareness to promite its first-ever short film about the "Models of Courage" who are the 2012 faces of its six-year-old Ford Warriors in Pink funding program.

Meanwhile, the National Football League, its players and coaches keep upping their own game when it comes to brandishing pink to support Breast Cancer Awareness as the league has done for a few years now. Every player, coach, referee, scoreboard and other parts of stadiums and TV settings seem to be wearing something in the color these days. And the pink is an especially vivid hue that shows up well on TV.

Still, the entire use of pink may be starting to lose some of its awareness-building effects simply because it's become so ubiquitous. A stunning 68 percent of consumers say that few cancer-cause promotions stand out to them, implying that they are blinded by all the pink in the breast-cancer awareness efforts, in a new survey by Cone Communications, according to Marketing Daily.Continue reading...

cause marketing

Brands are Once Again in the Pink for Breast Cancer Awareness Month

Posted by Sheila Shayon on October 9, 2012 05:18 PM

It's been 20 years since Evelyn Lauder created the Breast Cancer Awareness Campaign, and brands continue to support the work in a variety of initiatives. Indeed, this year's Delta pink plane is adding Lauder's signature, as seen above, to honor the woman and her brands' contributions to fighting breast cancer.

2012 also marks Ford Motor Company's 18th year of involvement having dedicated more than $115 million to the cause so far, and this year’s Ford Warriors in Pink campaign offers a limited-edition T-shirt inspired by film and television actor James Denton. For every shirt sold, 100% of net proceeds go to the Pink Fund, an organization that provides short-term financial aid to people during treatment. "The last thing someone with breast cancer needs to worry about is how they are going to pay their bills," says Denton.

Go Daddy is ‘driving’ awareness with Danica Patrick donning pink gear for the GoDaddy.com No. 7 Chevrolet in Friday’s NASCAR Nationwide race in Charlotte. “It’s time to kick breast cancer’s butt,” Patrick commented. “So many women and their families have been impacted by breast cancer … if we all work together, we can definitely help find a cure sooner, rather than later.”Continue reading...

corporate citizenship

Estee Lauder Celebrates 20 Years of Breast Cancer Awareness

Posted by Sheila Shayon on October 4, 2012 01:01 PM

It's been 20 years since Evelyn Lauder created The Estee Lauder Companies' Breast Cancer Awareness Campaign, which is now active in over 70 countries worldwide. It's a testimony to the work Lauder and her company have done to make October into a monthlong platform for Breast Cancer Awareness.

That journey began in 1992, when 44,000 women in the U.S. were dying of breast cancer each year and nobody was paying attention. Twenty years later, BCA has raised $35 million for research and education and paralyzing fear has been replaced by hope and inspiration.Continue reading...

doing good

WWE Puts John Cena in Pink to Support Komen and Fight Breast Cancer

Posted by Mark J. Miller on September 18, 2012 10:12 AM

It’s hard to do serious damage to an institution that is doing great work toward putting an end to breast cancer, one of the world’s leading reasons for women dying. But it turned out that all it took was for Susan G. Komen for the Cure to say it was going to stop sending some cash over to a fellow nonprofit focused on women’s health, Planned Parenthood.

That decision proved to be controversial, seriously damaging for the Komen name and resulted in a lot of good PR and cash donations to Planned Parenthood. Komen eventually decided to re-instate the dough for Planned Parenthood but not before lots of donors had already sworn off giving more funds to Komen.

The whole thing is now back in the news thanks to this month's release of Planned Bullyhood, a book by former Susan G. Komen for the Cure vice president for public policy Karen Handel, who resigned in the midst of the turmoil. According to the Daily Caller, her new book is receiving some “pushback from Democratic National Committee chairman Debbie Wasserman Schultz and Republican strategist Karl Rove.”

Komen, of course, would like the whole thing to go away so it can go about rebuilding its brand — and continue to put the hurt on breast cancer. One effective way to fight the good fight is to partner with a brand known for its brawn: WWE, whose start wrestler John Cena is hleping promote pink and black Komen-branded gear, on sale through October's Breast Cancer Awareness Month.Continue reading...

brands under fire

Susan G. Komen for the Cure Policy Exec Resigns

Posted by Shirley Brady on February 7, 2012 10:51 AM

AP is reporting that Susan G. Komen for the Cure, the world's leading breast-cancer organization, has accepted the resignation of Karen Handel, its SVP for public policy since April who was at the center of a firestorm after the Dallas-based non-profit pulled funding for breast-cancer screening to Planned Parenthood centers.

Handel, who's reportedly declining a severance package, was behind the pink-ribboned organization's recent policy to not give grants to any group under government investigation, a move that singled out Planned Parenthood — which is undergoing a Congressional inquiry into whether federal funds intended for reproductive education were being used for abortions. Komen last week reversed its decision and retinstated funding to Planned Parenthood, but still faced a backlash from breast cancer activists and others outraged at the politicizing of its brand.

Below, read Handel's resignation letter to Nancy Brinker, the founder and CEO of Susan G. Komen for the Cure, which is named after her sister, in which she accepts responsibility for the defunding — but adds that it was in the works long before she joined Komen. Handel writes that "the decision to update our granting model was made before I joined Komen, and the controversy related to Planned Parenthood has long been a concern to the organization."Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

doing good

Komen for the Cure and CitizenGlobal Promote Sharing and Screenings

Posted by Sheila Shayon on September 30, 2011 02:09 PM

On October 1, the first day of Breast Cancer Awareness Month, Susan G. Komen for the Cure kicks off a new initiative, “What I Might Have Missed.”

At its heart, the campaign urges women to “Get Screened,” as Nancy Brinker, Komen’s sister, invites breast cancer survivors to upload their personal stories and share moments from their lives that might not have happened if they hadn’t been screened.

The overarching theme, “Less Talk – More Action,” underscores the fact that of the estimated 1.5 million American women over 40 who have insurance, fewer than 50% received regular mammograms according to a recent nationwide study.

Komen is no stranger to publicity, social media and innovation. A year ago today, for a 24-hour window beginning September 30th at 12:01am and ending at midnight, the organization launched the world’s largest one-day social media/online event with the goal of “turning the world pink.”Continue reading...

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