Posted by Dale Buss on September 27, 2012 09:06 AM
NFL settlement with referees clears the way for marketers.
Tempur-Pedic goes to the mattresses to buy Sealy for $228.6 million.
American Greetings hears buyout offer from founding family and CEO.
Amazon rejects false advertising claim in Apple app store suit.
Apple-Google maps talks failed on voice navigation.
BAE proposed merger with Airbus parent EADS hits snag in Germany.
Bayer partners with feline vets.
BlackBerry 10 will determine RIM's fate as company courts app developers.Continue reading...
Posted by Sheila Shayon on September 21, 2012 05:01 PM
Menopause is a hot (flashes) topic, one that typically isn't publicly discussed let alone laughed about. Kimberly-Clark is looking to change that. In fact, it's seeking applause for menopause.
Its Poise brand is sponsoring a North American comedy tour with Sherri Shepherd (of The View and 30 Rock fame) and TV legend Cloris Leachman. The title: The Hot Flash Road Show. “I’m no stranger to talking about sensitive topics, so I jumped at the chance to partner with Poise brand," Shepherd comments.
“At 86 years young, I definitely have my share of menopause stories that I think every woman will eventually relate to,” says Leachman, a nine-time Emmy Award winning actress and star of FOX’s Raising Hope.Continue reading...
Posted by Dale Buss on March 2, 2012 08:59 AM
Aereo is sued by major media companies alleging copyright infringement.
Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.
Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.
CNN was talking with Andrew Breitbart about new show before his death, report says.
Chrysler leads brand gains in robust February auto sales in U.S. market.
Disney draws criticism with governance panel.
Enterprise leverages NCAA sponsorship for March Madness.Continue reading...
Posted by Abe Sauer on March 8, 2010 02:50 PM
When it comes to advertising, The Academy Awards can't compete with the Super Bowl. However, a slew of brands paid more than a million dollars per spot for some serious exposure during last night's ceremony. Some wasted their money. Some didn't. A couple really stood out.
American Express and Hershey's went the Good Samaritan route, linking their brands to charitable works. Specifically, AmEx promoted its Takepart.com site while Hershey's raised awareness for its Milton Hershey School. The latter was impactful, employing the line "Every Hershey's product you've enjoy supports the Milton Hershey School."Continue reading...
Posted by Sheila Shayon on February 11, 2010 04:40 PM
It’s easy for sports cars and financial firms to secure celebrity sponsorship for their brands. It’s a different story, however, if you’re in the light bladder leakage business.
Enter Whoopi Goldberg, the woman behind Poise – a product created to alleviate the symptoms of light bladder leakage.
Whoopi, a popular comedian also known for her role on “The View,” stars in a new series of webisodes for the Kimberly-Clark Corp. (K-C), the makers of Poise. The spots humorously portray notable women from history – including Eve, Cleopatra, the Mona Lisa, and Joan of Arc – facing bouts of light incontinence. In the webisodes, Whoopi portrays Eve suffering "spritzes" when she laughs, and suggests the Mona Lisa’s infamous smile is really modest embarrassment over her condition.Continue reading...