#anglee @vanityfair #Oscars2013 #innoutburger twitter.com/EMenicheschi/s…

— Edward Menicheschi (@EMenicheschi) February 25, 2013

The Academy Awards produced the latest missed opportunity in branded social media when a two-time Oscar winning director Ang Lee was tweeted chomping down on an In-N-Out Burger, his golden trophy in tow. The photo, taken by Vanity Fair's Publisher Edward Menicheschi, was tagged #innoutburger and retweeted fewer than two dozen times. It was the perfect opportunity for a California burger icon to bask its brand in Oscar glow. Too bad In-N-Out's last tweet was in June 2011.

In-N-Out Burger's failure is worse than Poland Spring's. Far worse. 

The pic of Ang Lee eating In-N-Out with his Oscar was copied and tweeted and posted by others. The most retweets was just over 350, from a post by movie writer R. Emmett Sweeney. Compare that to the 5,350-plus retweets of Marco Rubio's State of the Union response Poland Spring water bottle or the 16,000-plus retweets of Oreo's Super Bowl "dark" Tweet. In-N-Out's Facebook page also failed to acknowledge the free gift handed to it—a fact that its Facebook fans pointed out on its page. Continue reading...

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Ferrari plans to price new supercar starting at 1 million euros.Continue reading...

#GOPResponse #SOTU #gop #tcot twitter.com/marcorubio/sta…

— Marco Rubio (@marcorubio) February 13, 2013

It is now an expectation of any live event that some unforeseen detailed quirk will become the hot meme of the night's social media. Think Oreo during the Super Bowl blackout or "binders full of women."

On Tuesday, during the "opposition response" to President Obama's State of the Union address, one beverage brand got its opportunity when Republican golden boy senator Marco Rubio awkwardly reached for, and drank from, a small Poland Spring bottle.

But neither of the brand's two Twitter accounts had a reply. In fact, both accounts have had dry mouth for years.Continue reading...

Have you gotten your Nature's Fix? If not, Nestle's new campaign is here to entice you.

Launching with three animated videos (and more to come), the campaign by America's largest bottle water seller is aimed at changing people's drinking habits from sodas and sugary sports drinks to a sparkling water alternative consisting of three natural ingredients: 100% spring water, fruit essence and bubbles.Continue reading...

Apple, under scrutiny from US regulators, is bringing the 3G iPhone to China.

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Microsoft is still pursuing tablet projects despite shelving Courier project, says Bill Gates.

Boeing's social media tutor: an 8-year-old.

Google's Chrome outpaces Firefox in the browser wars as IE loses share.

Starbucks remixes its Frappucino line.Continue reading...