Posted by Dale Buss on October 15, 2014 02:03 PM
It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.
The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...
Posted by Dale Buss on September 26, 2014 09:01 AM
Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.
Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.
Coca-Cola sales edge up after "Share a Coke" promotion.
Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.
NFL security chief was sent Ray Rice video in April, report says.
MORE BRAND NEWS
Airbus says it may win a new A380 customer by year's end.
Air France pilots defend "gourmet" contracts.
Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...
Posted by Sheila Shayon on February 8, 2013 03:24 PM
The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.
Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.
Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...
Posted by Dale Buss on January 28, 2013 08:01 PM
Whether Beyonce actually dared to lip-sync the National Anthem during President Obama's second inauguration, one thing is clear: The controversy has landed her back in the headlines, if not as disgraced as Lance Armstrong and Manti Te'o.
Beyonce stands a major chance at public redemption with her Super Bowl halftime show on Sunday, to be sponsored by Pepsi, and by the continued unfolding of her $50-million endorsement relationship with the soft-drink brand. There's also an upcoming HBO documentary about her life.Continue reading...
brands under fire
Posted by Abe Sauer on September 28, 2012 10:35 AM
Dolce & Gabbana's spring/summer 2013 runway show had barely finished parading on the catwalk in Milan on Sept. 24 when the luxury fashion brand found itself generating buzz ... less for the clothes than for the accessories — specifically, the earrings dangling from the models' lobes. Depicting an African American woman's fruit-carrying head as earrings smacked of colonialism to some, and just plain offensive to others, and not just women and people of color.
D&G, accused of "romanticising slavery" and worse, turned to Vogue to publish the brand's explanation in an online article titled "Dolce & Gabbana Explains Controversial Jewellery." That's fairly ironic, considering Vogue has been behind both the NBA star LeBron James "King Kong" cover controversy and raked for a reference to "a pair of large, gold hoops as 'slave earrings'."
But did D&G's own show add the ultimate irony of its excuse? And what did they think would be the response?Continue reading...
Posted by Sheila Shayon on July 27, 2012 02:34 PM
If Amy Sedaris pitching Downy in a perky new campaign rings a bell, it's because celebrities have been sudsing up for brands since the early days of Hollywood. Think back to the golden days of radio, when Jack Benny plugged Jello in his opening line, "Jello, everybody, this is Jack Benny," and Bob Hope promoted Pepsodent toothpaste. And in the early days of television, George Burns and Gracie Allen peddled Carnation Milk, Groucho Marx touted Prom Shampoo and Ozzie and Harriett shilled for Aunt Jemima Pancake Mix. Before he was President, Ronald Reagan stumped for Chesterfield cigarettes.
In today’s world of 24/7 social media, celebrity endorsement, backing and entrepreneurship (from Gwyneth Paltrow's Goop to Jessica Alba's Honest Company) have reached new digital platforms. This week Stamped, a mobile app and website that lets people share reviews of anything they like, announced new celebrity backers including Justin Bieber, Ryan Seacrest and Ellen DeGeneres, and investments from Columbia Records, Eric Schmidt and The New York Times Company, bringing its financing to over $3 million.Continue reading...
Posted by Dale Buss on July 25, 2012 09:02 AM
Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.
New York Yankees look to leverage Ichiro Suzuki's personal brand.
Skype founders break up as eavesdropping concerns arise.
American Airlines ready to evaluate merger possibilities.
Ann Taylor brings back Kate Hudson for fall campaign.
Canon cuts full-year outlook.
Caterpillar begins to wear down some unionists in strike.Continue reading...
Posted by Sheila Shayon on May 29, 2012 02:02 PM
Popchips' latest cause marketing effort comes on the heels of the brand's politically-questionable gaffe by "president of pop" and company investor Ashton Kutcher, who portrayed five lovelorn men looking for love in a cross-platform campaign based around a dating video in which he depicted one of the candidates in brownface.
Kutcher's caricature, of an Indian gent named Raj, “broke the cardinal rule of racial humor: If you're going to make a joke about a race other than your own, for the love of God be funny about it,” as Gawker quipped.
Now the brand is literally trying to change the game with Gamechangers, a cause marketing campaign that's centered on Facebook and Twitter with a full roster of athletes ready to help their local communities in a cause marketing campaign geared to brand redemption.Continue reading...