Posted by Dale Buss on September 13, 2013 02:47 PM
It may be the last food store where you'd expect to find something healthy to eat. Clogged with energy drinks, candy bars, glazed doughnuts, bags of fat-saturated and salty chips, sugary soft drinks, and beef jerky, the whole point of a convenience store is to satisfy the immediate cravings of a hungry consumer with easy-to-ingest offerings that also offer high margins to the retailer.
Until now, that is. C-store leader 7-Eleven has dabbled with healthier offerings before, but now the Dallas-based chain says that it's devoting an entire section of some of its stores to healthy snacks including roasted edamame, organic trail mix, veggie chips and a variety of dried fruit and nut blends, according to Food Business News.
"Better-for-you is one of the fastest-growing segments of the snacking category," noted Rebecca Frechette, a vice president of merchandising for 7-Eleven, according to the publication.Continue reading...
Posted by Shirley Brady on April 30, 2012 05:15 PM
Angry Birds Space sets mobile download record.
Apple and Microsoft face price-gouging inquiry in Australia.
Barack Obama tests "Forward" as a campaign slogan.
BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.
BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.
Broadway tests autism-friendly theater performances.
Brooklyn Nets unveils new team logo designed by Jay-Z.
Chrysler boosts Jeep production.
Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 5, 2012 10:01 AM
Building up a brand has always been crucial to a business but the value has gone up even higher in the Internet age. The New York Times reports “brand experts and trademark lawyers say the value of simple, easily understood brand names has escalated in the Internet era because consumers are more likely to find such products while doing searches on the Web.”
Because of that, trademark fights have escalated, the Times notes, pointing to the trademark spat over the phrase "app store" by Microsoft, Apple, and Amazon.
But it is the smaller companies that have more stake in grabbing hold of those trademarks, the NYT points out, since the larger ones can attempt to crush the smaller — a legal tactic that some call "trademark bullying."Continue reading...