Posted by Sheila Shayon on October 25, 2013 12:35 PM
If this is what Apple meant by "wearable tech," then they might be on to something.
Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...
Posted by Mark J. Miller on September 4, 2013 02:38 PM
It’s been more than 40 years since Big Tobacco aired a commercial on television, but they're back with their billions to convince consumers to try a confounding new product: e-cigarettes.
But the industry's answer to public smoking bans may not have that long to sell themselves on televison. USA Today reports that the US government is making moves towards regulating the devices, which are purported to be a better alternative to regular cigarettes.
The battery-powered devices made to resemble real cigarettes use nicotine but don’t create smoke or ashes that can be offensive to others. The devices are predicted to bring in $1.7 billion in revenue this year and at least $10 billion by the end of 2017.Continue reading...
Posted by Dale Buss on June 18, 2013 03:41 PM
Starbucks customers will still be able to order all of their favorite high-fat, sugary concoctions at their favorite coffee house. It's just that they won't be able to plead ignorance anymore to just how many calories are in that Venti Caramel Macchiato or luscious chocolate brownie.
The company said it will become the latest restaurant chain to put up calorie boards at its locations across the United States, jumping ahead of a US-government mandate under Obamacare that's expected to require bigger chains to make similar disclosures nationwide by the end of the year. New York and California already require nutrition boards.
Starbucks also will post calorie counts on the goodies in the pastry case. "Menu labeling is yet another step to extend our commitment to wellness, ensuring our current customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range," stated Mary Wagner, SVP of global research and development for Starbucks.Continue reading...
Posted by Mark J. Miller on June 18, 2013 02:56 PM
Brazilian soccer fans are some of the most dedicated in the world, but an ad campaign from Ogilvy Mather let them know there was one more thing they could do if they wanted to be sure that their heart beat for their team forever: be an organ donor.
The “Immortal Fans” campaign, which just took top honors in the Promo & Activations category at Cannes Lions, focused on the Sport Club Recife team. In the spot, actual patients that were waiting for organs spoke to fans directly, saying things like, "I promise that your eyes will keep on watching Sport Club Recife" or "I promise that your lungs will keep on breathing for Sport Club Recife."Continue reading...
sip on this
Posted by Dale Buss on May 9, 2013 09:47 AM
Coca-Cola broadened its pledges to provide more calorie information to consumers and to stop advertising to children around the world, but the media was quick to scour the fine print of the company's promises as the beverage leader tries to win over consumers.
CEO Muhtar Kent announced on Wednesday, the brand's 127th anniversary, that the company was taking a four-pronged approach to battling obesity, an issue that it has acknowledged lately in many ways but at the same time has attempted to deflect blame from its iconic sugary sodas.
As part of an initiative it's calling Coming Together, Coca-Cola wants to communicate that it's part of the solution, not the problem. The beverage giant and its local partners will label all packages with calorie details on the front, expand the availability of low- and no-calorie beverages in every market, support more physical activity programs, and stop advertising to children under 12.Continue reading...
Posted by Sheila Shayon on May 8, 2013 11:40 AM
A bus-stop ad in Spain is making headlines worldwide. The client, the Fundación ANAR or Aid to Children and Adolescents at Risk, is running two different messages in one campaign: one aimed at adults, the other visible only to those under 4 feet 5 inches tall—the average height of a 10-year-old.
The innovative outdoor campaign shows two versions of a boy; one clear-faced, that adults see, and the other battered and bruised that's visible to kids' eyes, with a message that reads: "If somebody hurts you, phone us and we'll help you," along with a hotline number.Continue reading...
Posted by Mark J. Miller on April 1, 2013 12:28 PM
Condoms already come in plenty of forms. You’ve got your ribbed, you glow-in-the-dark, your cola-flavored, your French ticklers and your textured and studded ones. But Bill and Melinda Gates would like to see one that hasn’t been invented yet—and they are willing to fork over more than $1 million for it.
That's why the Bill and Melinda Gates Foundation is offering up the cash to anyone who can design such a thing in the hopes of stopping the spread of HIV and AIDS, CNN reports.
The contraceptive they’d like to see is a "next generation condom that significantly preserves or enhances pleasure" and promotes "regular use" as part of the foundation's commitment to addressing the global HIV and AIDS crisis.
"Male condoms are cheap, easy to manufacture, easy to distribute, and available globally, including in resource-poor settings, through numerous well-developed distribution channels," the Foundation says, according to CNN. So what’s the problem? Well, people complain that condoms get in the way of intimacy and pleasure, which are generally the goal of most people having intercourse.Continue reading...
brands with a cause
Posted by Sheila Shayon on March 22, 2013 12:26 PM
Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.
Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate.
While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.
Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.
In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...