Interbrand IQ: The Best Asian Brands Issue

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going green

Ideas for Living: Singapore and Panasonic’s Green Community

Posted by Robert Truglia on August 19, 2011 01:00 PM

Panasonic earns its number 10 spot on Interbrand's Best Global Green Brands list, partnering with the government of Singapore to develop Asia’s first public-housing green community. Since the August 1 kickoff of the brand’s collaboration with Singapore’s housing board, the town has gained attention as a “living laboratory for green technology.”

The project will take over Punggol, a former farming and fishing village, starting with 100 households. Using surrounding elements of wind, sun, and rain, Panasonic is providing the technology to enable the community’s total energy solutions. Continue reading...

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