Posted by Mark J. Miller on October 10, 2013 06:22 PM
Celebrity chef Paula Deen got tossed off her throne at Food Network after an 11-year reign this past summer after a wave of bad publicity regarding the use of racial epithets gained her a lot of enemies. Deen was subsequently dropped by Food Network along with nearly every other sponsor she accrued over her career, though the lawsuit against her was eventually dropped.
Deen fans were irate and boycotted the network, and now it appears that the network is paying the price. Viewership numbers for the Food Network have gone down since then, with total prime time viewers down 6 percent during the June 24 to Oct. 6 time period compared with the same period last year. Daytime viewing went down 3 percent in that span. Worse than that, though, 18- to 49-year-olds seemingly ditched the network; their viewership dropped 16 percent during prime time and 10.8 percent during the day.Continue reading...
Posted by Sheila Shayon on August 30, 2013 10:47 AM
Warner Bros. is following the yellow brick road right through the golden arches in a deal with McDonald’s and 80 other licensees commemorating the 75th anniversary of the Wizard of Oz.
The $25 million initiative includes a theatrical 3D re-release of the film in 300 IMAX theaters across the US in September and a limited edition five-disc Blu-ray set to be released in October.
“Warner Home Video distributes over 6,800 theatrical titles, but only a select few have anywhere near the same broad appeal, proven sales success, and legendary status of The Wizard of Oz,” said Thomas Lucas, VP marketing, theatrical catalog, MediaPost reports. “Without oversimplifying the challenge, the truth is we had more requests from brands wanting to tie-in with The Wizard of Oz than we could accommodate. Our mandate was to select the best brands from each category, and offer the right fit for all partners.”Continue reading...
Posted by Dale Buss on August 23, 2013 09:33 AM
Microsoft CEO Steve Ballmer says he will retire within 12 months.
QVC debuts second channel, QVC Plus.
Yahoo courts Katie Couric for video series.
Airbnb seeks to create "movie" entirely with Vine.
Al-Jazeera America makes debut with few national advertisers.
American Airlines and US Airways get states' support in merger bid.
Audi reveals new A8 family.
BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.
CBS cuts carriage deal with Verizon.
Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...
lather, rinse, rebrand
Posted by Sheila Shayon on July 22, 2013 01:52 PM
HSN is celebrating its 28th anniversary the way any aging company would hope to—with a significant facelift. The pioneering TV commerce network is revamping everything from packaging and fonts to TV scripts and taglines in an effort to shed its dated image and attract new, younger consumers.
The HSN rebrand campaign, created by Deutsch, shifts the emphasis from celebrities to the brand itself. "We wanted to try to make HSN the hero," Jonathan Johnson, senior VP-creative director, told AdAge. Bill Brand, CMO and business development at HSNi, parent company of HSN said, "It was really time to introduce [the brand] to like-minded women who either aren't aware of HSN or their impressions of HSN were dated."
Determined to show consumers that "It's Fun Here," HSN is aggressively embracing digital and mobile technology as 40 percent of sales and 50 percent of new customers are coming to the company via digital assets—just one part of CEO Mindy Grossman's multi-tiered plan to revamp the company's approach to sales and consumer engagement.Continue reading...
Posted by Alicia Ciccone on June 28, 2013 09:31 AM
Google is reportedly developing an Android game console, as it sues IRS over missing tax refund.
Square poaches Facebook advertising executive.
Blackberry shares plunge 25 percent on disappointing earnings.
Firefox debuts new logo and updates for Android beta.
Men's Wearhouse owes ousted founder George Zimmer $1 million for TV ads.
QVC says it will "pause" its relationship with Paula Deen.Continue reading...
Posted by Sheila Shayon on June 26, 2013 04:12 PM
Paula Deen showed up for her rescheduled interview with Matt Lauer on the TODAY Show Wednesday, but her appearance did not help to staunch the hemorrhaging of her cooking empire over accusations that she used racial slurs in the past.
Breaking down into tears, yet keeping to what seemed to be a well-scripted performance, Deen told Lauer "I would not have fired me," when he asked her if she thought her offense was a fireable one. Deen followed up by thanking the sponsors that have stood behind her through the ordeal, though those numbers continue to dwindle. As of now, the Food Network has terminated her contract, Smithfield Foods has dropped her as their spokeswoman and most recently, Caesars Entertainment, which operates four of Deen's restaurants in their casinos, said it will part ways with Deen and in turn rebrand the four restaurants and Walmart announced it would end its relationship, which supplied the retailer with everything from Deen-branded food to health and wellness items.
Deen's deals with QVC, Sears and Target remain intact, although all have stated that they are evaluating the situation.(See Update after the jump)Continue reading...
Posted by Sheila Shayon on June 24, 2013 04:48 PM
The Paula Deen scandal is the stuff media headlines are made of. After public court records revealed that the Food Network star admitted to using the "n-word" and tolerated racist jokes in her workplace, the network announced it will not renew her contract, ending a relationship that began in 1999 and culminated in her own show, Paula's Home Cooking, in 2002 and later Paula's Party and Paula's Best Dishes.
Deen was named in a suit filed by Lisa Jackson, a former employee who worked as a manager at a restaurant owned by Deen and her brother and business partner, Bubba Hiers. Jackson claimed she was sexually and racially harassed.
Late last week, Deen—whose reputation is still recovering from running afoul of anti-obesity campaigners—posted a video apology on YouTube, which now has over 3.4 million views, for using “inappropriate, hurtful language” and for failing to show up for a scheduled interview with NBC’s Today Show host Matt Lauer.
"I want people to understand that my family and I are not the kind of people that the press is wanting to say we are," she said. "Your color of your skin, your religion, your sexual preference does not matter to me. But it's what's in the heart, and my family and I try to live by that. I am here to say I am so sorry. I was wrong, yes.”Continue reading...
Posted by Mark J. Miller on March 15, 2013 05:46 PM
It’s been more than 1,500 years since Saint Patrick was laid to rest and could no longer use the shamrock to explain to Christians the idea of the Holy Trinity. Thanks to St. Patrick's Day every March 17th, his legacy inspires millions the world over to consume massive amounts of alcohol and shout “Top of the morning to ya!” to anyone who passes. With such a jovial reputation, you can bet that brands, alcoholic or not, take advantage of the built-in marketing ploy—and not just those participating in Pantone's color of the year for 2013.Continue reading...