sip on this
Posted by Dale Buss on April 19, 2013 02:43 PM
PepsiCo continues to ramp up marketing investments for its core brands including Pepsi, Gatorade, Lay's and Quaker. And so while first-quarter earnings showed a drop of 5 percent from a year earlier, the increased advertising outlays may be the harbinger of future top- and bottom-line payoffs from brands that critics say were underexposed for years.
Besides, PepsiCo CEO Indra Nooyi said this week, the additional marketing investments—which she promised for last year to the tune of an additional half-billion in global expenditures on core brands—are being offset by the fruits of the company's $3-billion productivity program.
"With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new-product launches to simultaneously drive margin improvement," she told analysts on a conference call, according to Advertising Age. But, she cautioned, "Any growth we achieve in one area takes from another area where we compete."Continue reading...
Posted by Shirley Brady on February 14, 2013 08:45 AM
American Airlines and US Airways to create the world's biggest airline with $11 billion union.
AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.
H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.
Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.
Adidas unveils new global brand strategy with Boost product push.
American Express and Yahoo accused of stealing travel service idea.
Angry Birds parent Rovio slings into advertising.
Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.
Barclays agrees to stop speculating on food prices.
Barnes & Noble warns of lower 2012 sales and Nook concerns.
Boeing looks at interim 787 fixes.
BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...
Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
sip on this
Posted by Dale Buss on December 13, 2012 03:18 PM
For PepsiCo CEO Indra Nooyi, the driving force of her reign has been a desire to transform the company into a purveyor of better-for-you foods and beverages for the masses as well as the classic "junk" food brands such as Pepsi soft drinks and Frito-Lay corn chips.
In this quest, Nooyi already has wheeled PepsiCo into fruit-based snack chips, all sorts of healthier beverages and, most recently, a new yogurt brand. But there's another big initiative up her sleeve that Nooyi believes will advance the company still further down her chosen, more nutritious track: "drinkifying."
That's PepsiCo-speak for the R&D push to "drinkify" snacks and "snackify" beverages — creating liquid snacks out of food and vice versa. Nooyi cited a drinkable oatmeal, Leche con Avena, produced by its Quaker brand in Latin America. And Naked smoothies have plenty of food content.
"A way to grow the beverage business is to take foods and drinkify them," Nooyi said at an industry conference sponsored by Beverage Digest this week, according to the Financial Times. "There's a whole range of products we have in the pipeline that are value-added products that can be snacks made into beverages."Continue reading...
Posted by Dale Buss on October 29, 2012 09:04 AM
Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.
Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.
Honda cuts full-year outlook over anti-Japan sentiment in China.
Audi repeats goal to match 2011 operating profit in 2012.
British Airways launches customer recognition program.
Burger King third-quarter net income falls, still beats estimates.
Burt's Bees "deflakes" with billboard and video campaign.
Cadillac raises prices in bid for luxury credibility.Continue reading...
Posted by Shirley Brady on September 7, 2012 08:55 AM
Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.
Beyonce-backed House of Dereon fashion label sags.
Bobbi Brown Cosmetics reveals Katie Holmes campaign.
Cablevision refreshes Optimum brand.
Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.
Emporio Armani becomes first brand to partner with Spotify.
Fashion's Night Out brings out global fashionistas.
Ford expands offerings for Europe.
Grand Marnier launches experiential rooftop bubble bar in London.
IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...
chew on this
Posted by Dale Buss on September 5, 2012 11:13 AM
It's no problem to stretch our gastronomic imaginations to the concept of Taco Bell's "fourth meal," to agree to fill our gurglilng stomachs in the wee hours with chalupas and Doritos Locos Tacos. That all belongs to the day just ending, and is on-trend with similar tests such as McDonald's nascent nocturnivores breakfast after midnight test, and Dunkin' Donuts new addition of Quaker Oatmeal to expand its "better for you" breakfast lineup.
But somehow it's a stretch to imagine Taco Bell could produce something appetizing for breakfast. Regardless, now the Yum! Brands-owned iconic fast-food chain is giving it a serious try.
Expanding on a pilot test earlier this year, Taco Bell has rolled out a test of its new breakfast menu in about 800 restaurants, primarily in the western United States. (Is that because they get up later than everyone else, so it's more like an early lunch?)
The test menu for "FirstMeal" includes two new items: the A.M. Crunchwrap and Mtn Dew A.M. They have joined Cinnabon Delights as the chain's morning repast.Continue reading...
Posted by Dale Buss on September 4, 2012 05:41 PM
Can football heroes do for Quaker Oats what rocket men couldn't? PepsiCo has added its Quaker and Tropicana brands to the stable of products covered by its big partnership with the National Football League, and for Quaker, which is partnering with the kid-oriented NFL Play 60, the tie-in couldn't have come too soon.
PepsiCo is kicking off the new NFL season, the first of its new 10-year deal with the league which includes a return to Super Bowl advertising, by deploying more NFL-themed displays than ever before and by highlighting its traditional blue-can Pepsi more than ever. The $2.3-billion deal, one of the largest sponsorships in U.S. sports history, involves the new brands as well as the original Pepsi, Gatorade and Frito-Lay brands.Continue reading...