long arm of the law
Posted by Mark J. Miller on December 3, 2013 08:03 PM
When the sure-to-be-contentious races get fully underway for 33 Senate seats, 38 state and territorial governorships, and all 435 seats in the United States House of Representatives later this year, political advertising will probably feel inescapable. Signs, T-shirts, and door knockers will be out in full force. Robocalls are sure to come early and often. Whatever creative way politicians can find to get their names into the brains of those who will head to the polls on Nov. 4 will be used.
However, there will be at least one safe zone on the media landscape that folks can hide from the onslaught: public television and radio. The US Court of Appeals in San Francisco has ruled that public radio and TV stations cannot run ads from political candidates and corporations.Continue reading...
video killed the _____ star
Posted by Mark J. Miller on October 24, 2013 01:43 PM
MTV launched in 1981 with The Buggles’ “Video Killed the Radio Star.” Now, ironically, 32 years later, video giant YouTube may be getting into the radio business.
According to a report from Billboard, the Google-owned site is working on an on-demand music service with both free and paid tiers that could join the increasingly crowded music streaming—which already includes services like Spotify, Pandora, iTunes Radio, Rdio and Twitter #Music—as soon as December.
The free version is said to offer “unlimited, on-demand access to a whole host of tracks on any device,” and the paid service will likely be ad-free and allow subscribers to store music on mobile devices. The Chicago Tribune notes that the video site is already the "most popular on-demand music offering in the world” and “has surpassed radio as the leading way teens and young adults listen to songs.”Continue reading...
let's make a deal
Posted by Mark J. Miller on September 13, 2013 05:09 PM
Fans will be hearing a lot more from Bruno Mars, CeeLo Green, Coldplay, and Green Day now that Clear Channel has struck a deal with Warner Music to get its artists more play time on the radio network's stations, websites and iHeartRadio app.
Clear Channel has been making similar deals with smaller labels, including Big Machine, which carries Taylor Swift, but Warner is the first of the "big three" to sign on with the compay, the New York Times reports.
Radio companies and record labels have always had a bit of a symbiotic relationship, though the labels have traditionally been much more dependent on the radio stations than the other way around. After all, there are heaps of new music continually being produced and only so many radio stations to squeeze the content onto. In the early days of rock ‘n’ roll, when bands were doing whatever they could to be heard, the lack of airspace led to the infamous Payola scandal, as record companies were paying off DJs to spin their tunes.Continue reading...
brands under fire
Posted by Mark J. Miller on September 9, 2013 11:07 AM
The long-fought battle over the political correctness of sports mascots has yet again come to a head. From the Cleveland Indians and the North Dakota Fighting Sioux to the Chicago Blackhawks and Wisconsin’s Osseo-Fairchild High School Chieftains, dozens of organizations have come under fire for disrespecting Native American groups, but the organization that seems to get the most grief seems to be the NFL's Washington Redskins.
And now, the Oneida Indian Nation is going after the sports franchise in a whole new way. The tribe plans to express its displeasure with the team through radio ads that will first air in the D.C. area Sept. 8 and 9, USA Today reports. The ads, however, won't be running on ESPN 980, which is the station owned by Redskins owner Dan Snyder.
Snyder told USA Today back in May that he wasn’t planning to change the name of the team, no matter how many folks he insulted: "NEVER,” he said. “You can use caps."Continue reading...
Posted by Mark J. Miller on September 3, 2013 02:53 PM
There have been plenty of stories of how terrible it can be to win the lottery, but that doesn’t stop millions of people from buying tickets every day in hopes of bringing home the big check.
New York Lottery’s latest ad campaign, created by DDB New York, make a play on the fact that anyone who wins the Win for Life game must stay alive in order to keep collecting their cash—and the people around them are willing to go to all lengths to make sure that happens.Continue reading...
Posted by Shirley Brady on September 7, 2012 12:19 PM
Carlos Ghosn, Renault Group's Chairman and CEO, has presented His Holiness Benedict XVI (better known as "the Pope") with the keys of a 100% electric vehicle "based on the Kangoo Maxi Z.E. and a second electric vehicle for use by the Corps of Gendarmerie of Vatican City for the Pope's security." A reminder to the Pontiff, whose digital corps at the Vatican just launched an Android app for Vatican Radio: don't tweet and drive.
sip on this
Posted by Dale Buss on July 3, 2012 01:11 PM
If the battle between New York and Big Soda were a sumo wrestling match, it might shake the entire Eastern Seaboard. The two giants have only begun squaring off in a titanic battle for the gullets and obeisance of Manhattan residents and the moral high ground too, after Mayor Bloomberg's proposed ban on selling carbonated soft drinks above 16 ounces in regulated outlets in Gotham.
The American soft-drink industry is ramping up its campaign to fight New York's proposed restrictions on large sugary drinks. Now the city is in the midst of a public-comment period on the proposal ahead of a scheduled July 24th public hearing, and PepsiCo, Coca-Cola and allies aren't sugar-coating their words in letting it be known exactly what they think of Bloomberg's idea.Continue reading...
Posted by Sheila Shayon on June 26, 2012 02:04 PM
In an historic and formidable alliance formed by America's Cable Advertising Bureau, a consortium of TV networks, print, radio, digital and media brands and individuals are joining forces to educate marketers about the buying power and "the new realities" of the Black consumer market.
The CAB has pulled together a who's who of black media for its 23 charter members: BET Networks, HuffPost BlackVoices, Black Enterprise, Burrell Communications, Essence Communications, GlobalHue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, UniWorld Group, Vibe Media plus Walton Isaacson to create America's first black media and marketing consortium, #INTHEBLACK.
Using a Twitter hashtag as its name is a catchier hook than the group's more SEO-friendly alternative name (Reaching Black Consumers). The initiative launched Monday with a microsite and an ad in the business section of the New York Times and trade magazines such as Adweek and Broadcasting & Cable, as well as ads across of the consortium's media member outlets. The goal, they stated, is "to encourage increased investments in the African American consumer marketplace while helping companies reach the African American audience more effectively."Continue reading...