brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM

TOP STORIES

Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...

brand news

Brand News: Giving Tuesday, Apple, Nissan and more

Posted by Dale Buss on December 2, 2014 09:23 AM

TOP STORIES

Giving Tuesday attracts brands' support as Cyber Monday sees U.S. slowdown and Walmart's best online day.

Apple heads to trial in billion-dollar digital music antitrust case, revisiting iPod dominance as iPad faces crucial holiday season.

Nissan returns to Super Bowl advertising after 18 years. 

Chanel releases full Pharrell Williams and Cara Delevingne short film directed by Karl Lagerfeld.

Microsoft sees hackers take down Xbox Live, but only after gaming console rose on Black Friday sales. Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

automotive

Super Bowl Ads: VW Leads Car Brands Skipping XLIX as Chrysler Hits AMAs

Posted by Dale Buss on November 24, 2014 02:31 PM

Automotive brands are staying on the sidelines for the upcoming Super Bowl, 

Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.

It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...

brand news

Brand News: Buffett Buys Duracell, DreamWorks on the Block and more

Posted by Dale Buss on November 13, 2014 09:19 AM

TOP STORIES

P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.

Hasbro reportedly in talks to buy DreamWorks Animation.

Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.

Sony launches web TV service.

Walmart posts rare rise in U.S. sales. Continue reading...

corporate citizenship

On Veterans Day and Beyond, Brands Honor Military Veterans

Posted by Dale Buss on November 11, 2014 12:02 PM

The contributions of America's military veterans are as current as America's battles against ISIS and Ebola and as profound as D-Day and the Civil War. No wonder that more U.S.-based brands are rallying around vets these days, and not just on Veterans Day .

Starbucks has become one of the highest-profile brand advocates for veterans. It's partnering with HBO and Chase to help Bruce Springsteen throw a concert to honor vets that will run on HBO and other TV networks tonight.

CEO Howard Schultz also just released a book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, co-authored with journalist Rajiv Chandrasekaran.Continue reading...

brand news

Brand News: Target Black Friday, Apple B2B, Net Neutrality and more

Posted by Shirley Brady on November 10, 2014 07:28 PM

Target offers earlier-than-ever Black Friday deals with sneak sale today.

Apple is making a major push for enterprise customers, Reuters reports, with Citigroup in talks to sign on.

United States Postal Service announces it was hacked as Chinese government suspected.

White House support for FCC net neutrality proposal to reclassify broadband as a utility draws responses from ISPs and sets up battle in Congress. Continue reading...

automotive

Marchionne Begins Last Lap at Fiat Chrysler with NYSE Listing

Posted by Dale Buss on October 10, 2014 07:28 PM

Monday should be a red letter day for Fiat Chrysler Automobiles and CEO Sergio Marchionne, because the company will start trading on the New York Stock Exchange under the ticker FCA—a milestone in the resurrection of Chrysler and survival of Fiat that seemed unlikely five years ago, when Fiat and the US government bailed out the American automaking icon. It'll have its tax home in London and headquarters in Amsterdam with the US operations still domiciled in Michigan.

And it will be a big day when Marchionne joins Fiat Chairman John Elkann, a member of the founding family, to mark the stock's debut. But no doubt the peripatetic Marchionne also will be thinking about the rest of his to do list for the automaker before he reaches his self-proclaimed retirement age in 2018. It's a long and ambitious agenda that only begins with gaining more access to capital, which the NYSE listing will do, and could end with yet another merger that might make Fiat Chrysler part of one of the world's largest automakers.

"The industry needs it," Marchionne recently told Bloomberg about such a mega-merger. He once predicted only a half-dozen automakers globally would survive, ultimately. Right now, Fiat Chrysler is No. 7. "This is still a very fragmented industry for the level of capital you have to invest."Continue reading...

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