Posted by Dale Buss on November 24, 2014 06:19 PM
While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.
The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.
"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...
Posted by Dale Buss on November 24, 2014 02:31 PM
Automotive brands are staying on the sidelines for the upcoming Super Bowl,
Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.
It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...
Posted by Dale Buss on November 13, 2014 09:19 AM
P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.
Hasbro reportedly in talks to buy DreamWorks Animation.
Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.
Sony launches web TV service.
Walmart posts rare rise in U.S. sales. Continue reading...
Posted by Dale Buss on November 11, 2014 12:02 PM
The contributions of America's military veterans are as current as America's battles against ISIS and Ebola and as profound as D-Day and the Civil War. No wonder that more U.S.-based brands are rallying around vets these days, and not just on Veterans Day .
Starbucks has become one of the highest-profile brand advocates for veterans. It's partnering with HBO and Chase to help Bruce Springsteen throw a concert to honor vets that will run on HBO and other TV networks tonight.
CEO Howard Schultz also just released a book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, co-authored with journalist Rajiv Chandrasekaran.Continue reading...
Posted by Shirley Brady on November 10, 2014 07:28 PM
Target offers earlier-than-ever Black Friday deals with sneak sale today.
Apple is making a major push for enterprise customers, Reuters reports, with Citigroup in talks to sign on.
United States Postal Service announces it was hacked as Chinese government suspected.
White House support for FCC net neutrality proposal to reclassify broadband as a utility draws responses from ISPs and sets up battle in Congress. Continue reading...
Posted by Dale Buss on October 10, 2014 07:28 PM
Monday should be a red letter day for Fiat Chrysler Automobiles and CEO Sergio Marchionne, because the company will start trading on the New York Stock Exchange under the ticker FCA—a milestone in the resurrection of Chrysler and survival of Fiat that seemed unlikely five years ago, when Fiat and the US government bailed out the American automaking icon. It'll have its tax home in London and headquarters in Amsterdam with the US operations still domiciled in Michigan.
And it will be a big day when Marchionne joins Fiat Chairman John Elkann, a member of the founding family, to mark the stock's debut. But no doubt the peripatetic Marchionne also will be thinking about the rest of his to do list for the automaker before he reaches his self-proclaimed retirement age in 2018. It's a long and ambitious agenda that only begins with gaining more access to capital, which the NYSE listing will do, and could end with yet another merger that might make Fiat Chrysler part of one of the world's largest automakers.
"The industry needs it," Marchionne recently told Bloomberg about such a mega-merger. He once predicted only a half-dozen automakers globally would survive, ultimately. Right now, Fiat Chrysler is No. 7. "This is still a very fragmented industry for the level of capital you have to invest."Continue reading...
Posted by Dale Buss on October 1, 2014 09:28 AM
Amazon and Disney are back at peace.
American Express continues Everyday Moments campaign with Tina Fey (above).
Boeing must replace some pilot displays over worries about Wi-Fi interference.
General Mills announces more salaried job cuts as its CMO retires.
Microsoft promotes Windows 10 a game-changer.
News Corp. buys Move Inc.
MORE BRAND NEWS
American Apparel may let founder Dov Charney stay in some capacity.
Apple Pay anticipation signals new era at cash register.Continue reading...
Posted by Dale Buss on September 22, 2014 05:32 PM
Since Fiat Chrysler outlined its ambitious growth plans for most of its brands at a meeting in May with investors and journalists, and of course even before that, Fiat Chrysler Group CMO Olivier François has been strategizing about the implications for marketing of Fiat, Chrysler, Jeep, Dodge and Ram in the United States and abroad.
Among the tall orders he faces are CEO Sergio Marchionne's stretch goal of more than doubling sales of the Chrysler brand by 2018, compared with its 350,000 sales a year ago. More easily achievable goals might be success for the ongoing conversion of Jeep into a global brand; ensuring the continued rise of Ram, which was cleaved from Dodge a few years ago; and sharpening Dodge as a performance brand, rolling it back from its broader positioning of yore.
More challenging could be making Fiat a truly household name in North America. And then there's the automaker's goal to make a triumphant return for Alfa Romeo in US marketplace as a highly regarded luxury-performance brand, decades after it exited quietly.
For François, the overall objective is to help pivot from a marketing-led company, which Chrysler was as it recovered from the 2009 bailout by Fiat and the US government, to a product-led company on the strength of a vibrant string of launches of overhauled and new vehicles which the company is rolling out now.
It's the difference between featuring Eminem in a Super Bowl commercial three years ago to help revive the Chrysler brand with only a warmed-over 200 model to show off, and today, when Chrysler has an all-new, extremely worthy 200 mid-sized sedan to brag about, so it can tailor its messaging around the technology, styling, performance and comfort bona fides of the car and how well it is built.Continue reading...