brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

detroit auto show

NAIAS 2015: New Cars, From 3D Printing to Supercars, at the Detroit Auto Show

Posted by Dale Buss on January 13, 2015 07:34 PM

NAIAS Detroit Auto Show 3D Printing Local Motors Strati car

Bloomberg Businessweek argues that there are five new cars that matter at the 2015 NAIAS Detroit Auto Show.

Namely, the new Acura NSX; the Toyota Tacoma; the Volkswagen SUV; the Mercedes GLE Coupe; and the Ford GT.

Check them out below, along with the other new cars making their in Detroit—along with the world's first 3D printed car:Continue reading...

brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM

TOP STORIES

Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...

brand news

Brand News: Giving Tuesday, Apple, Nissan and more

Posted by Dale Buss on December 2, 2014 09:23 AM

TOP STORIES

Giving Tuesday attracts brands' support as Cyber Monday sees U.S. slowdown and Walmart's best online day.

Apple heads to trial in billion-dollar digital music antitrust case, revisiting iPod dominance as iPad faces crucial holiday season.

Nissan returns to Super Bowl advertising after 18 years. 

Chanel releases full Pharrell Williams and Cara Delevingne short film directed by Karl Lagerfeld.

Microsoft sees hackers take down Xbox Live, but only after gaming console rose on Black Friday sales. Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

automotive

Super Bowl Ads: VW Leads Car Brands Skipping XLIX as Chrysler Hits AMAs

Posted by Dale Buss on November 24, 2014 02:31 PM

Automotive brands are staying on the sidelines for the upcoming Super Bowl, 

Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.

It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...

brand news

Brand News: Buffett Buys Duracell, DreamWorks on the Block and more

Posted by Dale Buss on November 13, 2014 09:19 AM

TOP STORIES

P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.

Hasbro reportedly in talks to buy DreamWorks Animation.

Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.

Sony launches web TV service.

Walmart posts rare rise in U.S. sales. Continue reading...

corporate citizenship

On Veterans Day and Beyond, Brands Honor Military Veterans

Posted by Dale Buss on November 11, 2014 12:02 PM

The contributions of America's military veterans are as current as America's battles against ISIS and Ebola and as profound as D-Day and the Civil War. No wonder that more U.S.-based brands are rallying around vets these days, and not just on Veterans Day .

Starbucks has become one of the highest-profile brand advocates for veterans. It's partnering with HBO and Chase to help Bruce Springsteen throw a concert to honor vets that will run on HBO and other TV networks tonight.

CEO Howard Schultz also just released a book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, co-authored with journalist Rajiv Chandrasekaran.Continue reading...

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