Branding at the Movies: Rango Riffs on Product Placement, Plus a #1 Hall Pass

Posted by Abe Sauer on March 7, 2011 05:00 PM

Goldman Sachs scored the best product placement of the weekend's new movies in Take Me Home Tonight. But it's no surprise that Rango, another Johnny Depp crowd-pleaser from the team behind the Pirates of the Caribbean juggernaut, wins the weekend to claim the #1 box office title in the US.

Rango (somewhat) continues the trend of animated films for children being free of product placement. Yet the film can't help itself from making brand-name jokes.Continue reading...

brand news

Weekend Round-Up: Charlie Sheen, Bathroom Mirrors and more

Posted by Shirley Brady on March 6, 2011 05:30 PM

• CNN looks at advertising on airport bathroom mirrors (best read while listening to above).

• We missed Charlie Sheen's Ustream debut Saturday night (which was panned) be see that he was skewered on SNL (with Lindsay Lohan), planning branded merchandise and being wooed by the producer of AMC's hit Walking Dead series.

• We also see that ... AmEx is teaming up with Foursquare ... Angry Birds will integrate with Facebook next month ... CBS and Turner feature Kings of Leon in March Madness campaign ... and some classic ad icons are getting a makeover.

More weekend headlines:Continue reading...


At the Movies This Weekend: Goldman Sachs Product Placement Is Comedy Gold

Posted by Abe Sauer on March 4, 2011 06:00 PM

After last week's nearly brandless #1 film, Gnomeo and Juliet, Brandcameo is expecting another animated weekend thanks to Rango. From the looks of it, Rango will continue the months-long trend of animated children's films with virtually no product placement. But the Johnny Depp kids' vehicle isn't the only new film this weekend. One comedy is taking aim at Goldman Sachs.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia