brand strategy
Posted by Sheila Shayon on March 13, 2013 01:08 PM

Pinterest is finally getting into the data game. The photo-heavy (and ridiculously popular) social site has launched Pinterest Web Analytics to help brands and advertisers better understand what users are doing with their content in a move towards monetizing its huge amount of traffic.
The 3-year-old company—which is the fastest website to reach 10 million unique visitors a month—has taken a cautious approach in defining its business model, in part to avoid the mistakes of other social networks that moved too fast.Continue reading...
More about: Social Media, Pinterest, Facebook, Twitter, Advertising, Campaigns, Analytics, ROI, Social Marketing, Digital, Sephora, Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home, L.L.Bean, Honda, Oscar de la Renta
brand news
Posted by Dale Buss on May 14, 2012 09:02 AM

Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.
Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.
Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)
ABC bids adieu to Desperate Housewives.
Ally mortgage unit files for bankruptcy.
Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...
More about: Brand News, ABC, Ally, Apple, Avon, Canon, Cathay Pacific, CBS, Coty, Foxconn, GM, Google, Groupon, iPad, JPMorgan, Kickstarter, Kodak, LightSquared, Michael J. Fox Foundation, NBC, Nike, Nissan, Opel, Panasonic, Pinterest, Pizza Hut, Real Simple, 7-Eleven, SAP, Subaru, Time, Us Weekly, Wenner Media, Whole Foods, Yahoo, Sergey Brin, Howard Stern, Mark Zuckerberg
social marketing
Posted by Sheila Shayon on January 24, 2012 02:02 PM

Pinterest, the virtual pin board at the crossroads of social and style, covered here in December when the buzz was reaching fever pitch, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement.
A wide range of major brands are using Pinterest to engage fans through social curation and as an online focus group to see what clicks with consumers, including:Continue reading...
More about: Social Media, Social Marketing, Pinterest, Bergdorf Goodman, Better Homes & Gardens, Chobani, Domestica, Etsy, Gap, Lands' End, Lands' End Canvas, Martha Stewart, NBC, Real Simple, The Today Show, Travel Channel, West Elm, Whole Foods