Volkswagen Invites Fans to Write the Next Chapter

Volkswagen Canada wants your name in lights – as co-creator of the next spot for its "Drive Until" campaign promoting the Volkswagen Golf, in a bid to create "the People's ad" for the "People's car."

The first two ads ("chapters") in the Drive Until campaign are already on-air (watch below), showing a thirty-something man embarking on two major milestones: a marriage proposal ("Courage") and getting to the church on time — for his wedding, as shown in "Time."

The third ad in the storyline is up for grabs, and fans of the brand are being invited to participate in the script, cast, music – and receive onscreen credit, of course.Continue reading...