social marketing
Posted by Robert Truglia on June 28, 2011 04:00 PM

It was a regular Church Social today on Twitter. Around 1:30pm EST today, Pope Benedictus XVI tweeted to the world via an iPad. The holy finger typed up the Twitter message above to promote the Vatican's just-launched news portal, news.va.
When in Rome, tweet as the (holy) Romans do. Yes, the Roman Catholic Church, one of the oldest establishments in existence, has entered the era of Web 2.Oh Holy Father.
Of the over 2 billion Catholics in the world, almost 15,000 followers are following the Vatican's Twitter feed for the News.va site, which features on its homepage today a picture of the tweeting pontiff and the headline "A Historic Tweet" of Pope Benedict (as he's more commonly known in English) tapping out his first tweet.Continue reading...
More about: Vatican, Pope Benedict, Apple, iPad, iPod, Twitter, Religious Brands, Social Marketing, Facebook, Apps, YouTube