brand and bottle
Posted by Mark J. Miller on May 18, 2012 05:55 PM
Americans haven’t been able to enjoy over-the-counter Cuban products for decades now and it doesn’t appear that will change anytime soon. That’s bad news for the folks at Pernod, who have been battling to get its Havana Club rum trademark renewed. Unfortunately for them, the U.S. legal system at pretty much every level has said, “No dice.” The most recent blow came from the Supreme Court.
The rum is being made in Cuba by Cubaexport and distributed by France-based Pernod, a loophole the U.S. government doesn’t approve of and so when the Havana Club trademark came due in 2006, the government opted not to renew it, according to Bloomberg. The Cuban Foreign Ministry is not happy. After all, America accounts for 40 percent of the world’s rum intake so it would be nice to be mixed into that financial cocktail.Continue reading...