brand news

In the News: Denny's, P&G, Star Wars & more

Posted by Dale Buss on August 29, 2012 09:14 AM

Accor speeds expansion after profits rise.

California Pizza Kitchen adds healthful items to menu.

Denny's to open 10 restaurants in Chile in first major expansion in South America.

ESPN extends deal with Major League Baseball through 2021.

FTC files false-advertising charges against Your Baby Can Read program.

Ford breaks ground on new plant in eastern China. Continue reading...

that's entertainment

A Tale of Two Parties: Conservatives Pressure Hollywood at the Box Office

Posted by Dale Buss on October 10, 2011 04:03 PM

Why have some conservatives apparently shied away from going to see Dolphin Tale, a family-friendly film if ever there was one? Because Morgan Freeman is the star. And because Freeman reminded the country about his liberal politics when he complained on CNN's Piers Morgan Tonight, right as the movie opened, that Tea Party opposition to President Obama "is a racist thing."

Ditto for why many liberals have soured on conservative actors including Jon Voight and Gary Sinise. Sinise, star of CSI: New York on television, is a big supporter of the U.S. military and has committed the unpardonable sin of talking with Sean Hannity on the latter's radio show.

The box office, it turns out, is every bit as divided as everything else in America's increasingly political culture, according to a new poll by Penn Schoen Berland conducted for The Hollywood Reporter.Continue reading...

social media watch

The 2012 Election Will Friend You, Tweet You and Poke You to Death

Posted by Sheila Shayon on April 21, 2011 04:00 PM

President Obama's participation in yesterday's history Facebook town hall was more than just a chance to answer questions about his Shared Responsibility and Shared Prosperity agenda. It was a none too subtle demonstration of his social media savvy.Continue reading...

political brands

Red Brands, Blue Brands: Dems Love Google, GOPers Favor Fox News

Posted by Dale Buss on October 25, 2010 03:05 PM

Does the current polarized political climate in the U.S. even extend to favored brands? A new survey of brand preferences by political affiliation suggests the answer is, well, yes and no.

Google is the favorite brand of Democrats,  an analysis of YouGov’s BrandIndex survey results found, while Fox News topped the brand list of Republicans. Maybe Democrats feel at home with Google’s inherent techie elitism masquerading as populism; and clearly Republicans appreciate a brand that treats their opposition like a foreign occupier.

Interesting questions abound. JetBlue is the third-ranked airline brand among Democrats, for example, but doesn’t show up in the Republican top 10. Could be JetBlue’s strong presence in liberal coastal cities mean that its cabins are filled with Democrats, flying blithely over heartland Republicans (who can’t see the JetBlue logo from their conservative small towns).

And why is Aflac ranked among Republicans’ top five insurers in the YouGov survey, while Democrats favor Progressive? Is it because Progressive’s strong online quoting and marketing platform make it naturally appealing to young-skewing Democrats, while Aflac – known a disability insurer for small businesses and the self-employed– caters to the entrepreneurial streak of Republicans?

There’s more. Target is the fourth-ranked retailer among Democrats – but is nowhere near the top five for Republicans, even after the chain incurred the ire of ultra-liberal political action committee MoveOn.org for contributing $150,000 to a group backing an anti-gay-marriage Republican candidate.Continue reading...

brand trainwrecks

Air America Radio Loses Its Buzz

Posted by Ben Berkon on January 22, 2010 04:21 PM

Air America Radio, the progressive Democratic radio network, announced today that it has filed for Chapter 7 bankruptcy, and will immediately cease its programming.

In a press release, executives cited “difficult times,” “lack of funding,” and other economically based reasons for the collapse of the once promising left-wing station, which launched in 2004.

Even though on the surface, its economic shortcomings are valid, there is another reason for its collapse -- the radio waves to the right. Despite featuring the likes of former comedian-turned-Minnesota Senator Al Franken, and current MSNBC personality Rachel Maddow, Air America stood little chance trying to replicate the success and popularity of right-wing radio.Continue reading...

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