Posted by Sheila Shayon on March 26, 2012 11:01 AM
Brand Obama is facing a significant challenge today as so-called Obamacare (the sweeping healthcare reform law that was introduced on March 2010) goes before the Supreme Court (ABC News is live-blogging). It's a bit of a setback as the president is also actively campaigning for re-election in November.
The Obama Campaign’s social call-to-action documentary The Road We've Traveled, available on the President’s new YouTube platform, is the jewel in the crown of the President’s social media persona.
Directed by the Academy Award winning director of An Incovenient Truth, Davis Guggenheim, it's narrated by Tom Hanks and has racked up almost 2 million views since it debuted on March 15th.Continue reading...
Posted by Dale Buss on February 22, 2012 09:02 AM
Anheuser-Busch InBev considers bid for European brewer StarBev.
Apple defends rights to iPad name in Shanghai court.
Barnes & Noble sees profits crimped by digital investments.
Carbonite encourages planning for loss.
Comcast takes aim at Netflix.
Ford boosts pay for directors by 25 percent.
General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...
Posted by Dale Buss on February 8, 2012 09:04 AM
Airbus faces order by European regulators for checks of all A380 jets.
Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.
Apple's iPhone reportedly squeezing carriers.
Buffalo Wild Wings rejoices that NFL season came off.
Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.
Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.
Disney sells out Oscars advertising on ABC.Continue reading...
Posted by Dale Buss on June 13, 2011 07:00 PM
Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.
Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.
Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...
Posted by Dale Buss on June 6, 2011 09:00 AM
AARP unveils a new ad campaign targeting boomers this week.
Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.
Bank of America and Goldman Sachs lead US bank stocks taking a beating.
Blip.tv ramps up original content to complete with YouTube.
Boeing faces labor strife.
Coca-Cola resists increasing prices.
Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.
E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...
Posted by Shirley Brady on May 24, 2011 06:00 PM
As UK mobile payment startups join forces in $87 million merger, Google is expected to announce mobile wallet with Macy's, Subway and American Eagle Outfitters as charter retail partners.
Fiat chairman and James Murdoch vie for control of F1 racing brand.
Google harnesses ocean water to cool Finnish data center.
L'Oreal and other luxury brand execs project strong 2011, more M&A.
Orbitz targeted for advertising on Fox News.
Rick Santorum is expected to throw his hat in the GOP race for the White House.Continue reading...
Posted by Dale Buss on April 19, 2011 09:00 AM
American Apparel seeks rescue financing to avert bankruptcy.
Apple revamps MobileMe, sues Samsung over Galaxy phone; Samsung vows to fight back.
McDonald's launches US hiring blitz today.
Asos could be forced to rebrand in Germany.
BMW's DesignworksUSA expands to China with Shanghai office.
Burger King settles with franchisees over Value Menu.
Dish Network will keep 600 Blockbuster locations open.Continue reading...
Posted by Shirley Brady on April 15, 2011 07:00 PM
US attorney shuts down online poker sites, while FTC goes after fake news sites hawking acai berry and other diets.
President Obama calls for secure online ID system, as VP Joe Biden calls piracy "outright theft."
Cablevision brings Hulu, iTunes and web video to TV.
John Galliano fired by his namesake fashion label.
Google frustrated by music label talks.
J&J eyes buying Swiss firm, Synthes, for $20B.Continue reading...