brand news
Posted by Shirley Brady on August 15, 2012 08:53 AM

Ad Age honors China's women to watch.
AT&T faced with technicians' class action suit; promotes anti-texting campaign.
Axe brand releases music track.
Ben & Jerry's gets a boost on Robert Pattinson's The Daily Show segment.
Bill & Melinda Gates Foundation supports next-generation toilets.
Condoleeza Rice and Serena Williams endorse new NFL women's clothing line.
Facebook tests promoted newsfeed posts for non-fans.Continue reading...
More about: Brand News, Ad Age, AT&T, Axe, belVita, Ben & Jerry's, Bill & Melinda Gates Foundation, Heineken, Kardashian Kollection, Kraft, Land Rover, Medium, Netflix, Nike, Obvious Corp., Philip Morris, Pinterest, Strongbow Cider, Whirlpool, Ryan Lochte, Standard Chartered, Twitter, Robert Pattinson, Australia
celebrity brandcasting
Posted by Shirley Brady on March 1, 2011 06:00 PM

Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.
In other celebranding news:
Bono swoops in to address Spider-Man on Broadway woes.
Bristol Palin is writing a book.
Christina Hendricks pitches Vivienne Westwood.
Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...
More about: Personal Brands, Celebrities, Bono, Bristol Palin, Christina Hendricks, Emma Watson, Eva Mendes, Frank Rich, Kim Kardashian, Kirstie Alley, Lindsay Lohan, Madonna, Robert Pattinson, Steve Jobs, Seal, the Jonas Brothers, Jamie Foxx, Katie Holmes, Sheryl Crow, Natasha Bedingfield, Jordin Sparks, John Legend, Justin Bieber, Barack Obama, Apple, Facebook, Twitter, Reebok, Spider-Man, Marvel, Oscars, Dancing with the Stars, NYSE, Naked Juice, Broguiere's Farm Fresh Dairy, Vivienne Westwood