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tech in the spotlight

HP's TouchPad: The Discontinued Tablet That Won't Go Away

Posted by Matthew Moore on November 7, 2011 11:10 AM

Sad but true: HP's TouchPad caused more excitement during its death than at any other point in its life cycle. Long lines for a $99 tablet were similar to those you'd expect to see for the launch of the next big Apple product. Stock soon ran out, proving that consumers can't pass up what appears to be a bargain.

Now the TouchPad is back from the dead with Best Buy, Walmart and Sam's Club and others announcing limited stock of the TouchPad.Continue reading...

sporting brands

Premier League Inspires Premier Lingerie

Posted by Mark J. Miller on September 15, 2011 11:18 AM

It’s generally best for a passionate male sports fan to keep his obsession out of the bedroom when it comes to relations to the opposite sex, but a company in England is helping to change that predicament.

Premier Lingerie has partnered with two Premier League clubs to produce lingerie with the team’s clubs and colors. And this isn’t just so the fellas can live out some sort of Harlequin-style soccer fantasy — it's for the female footie fan.

“Women now make up about 20 percent of football supporters but only three to five percent of club merchandise is aimed at them,” said Paul Robinson, director of Premier Lingerie, to the Daily Mail. “A lot of clubs simply stock pink T-shirts with the club's logo on them. That's not good enough. Not enough clubs are doing anything sassy for their female fans, so that's where we're helping.”

Premier Lingerie recently partnered with Premier League team Newcastle United on the heels of signing a deal with the Wolverhampton Wanderers before the holidays last year. It is in conversations with other teams about producing similar lingerie lines, the brand's website notes.

We may all have Katy Perry to thank for this.Continue reading...

celebrity brandmatch

Brand Marketing: Russell Brand Promotes HP TouchPad

Posted by Shirley Brady on July 5, 2011 10:00 AM

HP is promoting its just-released TouchPad tablet with a series of commercials starring British comic Russell Brand. Watch them below.Continue reading...

brandcameo

At the Movies: It's Brand vs. Brand as Hop Trumps Arthur

Posted by Abe Sauer on April 11, 2011 12:30 PM

It was an ironic weekend at the box office. Russell Brand vehicle Hop dueled with Russell Brand vehicle Arthur for the top spot. Hop (once again) won the weekend, the widely panned Arthur didn't — and Brand's brand is now up for a bit of rebranding it seems.

We've already looked at the product placement in Hop, so let's look at the oddity that is Arthur — a film featuring both product placement for Maker's Mark and Alcoholics Anonymous.Continue reading...

brandcameo

Brandcameo Product Replacement Quiz: Answers To The Greek

Posted by Abe Sauer on November 29, 2010 10:00 AM

Last week we asked if you could recall three prominent product placements from June's Russell Brand romp, Get Him to the Greek. It has not been long since it was on the big screen. How fresh is your memory?Continue reading...

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