Posted by Dale Buss on December 5, 2013 05:41 PM
Chevrolet remains on track to burgeon as a global brand despite the fact that General Motors executives just announced they're essentially pulling the brand out of Europe, Chevrolet CMO Tim Mahoney told brandchannel today.
GM plans to drop the Chevy brand in western and eastern Europe (but not Russia) by the end of 2015 and focus resources on pushing the much-better-established, much-higher-volume Opel and Vauxhall brands as the company, like nearly every other automaker, struggles amid an epic recession in European car sales. Opel and Vauxhall have begun posting improved results while Chevy has continued to languish there.
CEO Dan Akerson decided on the move after a few years of indecision by the company about how hard to push Chevy as a complementary brand in Europe—considerations that at one point included building Chevrolets in underutilized Opel factories. Chevy sales never budged much from around 200,000 cars a year since GM relaunched the marque in Europe eight years ago, and most sales were rebadged, Korean-made Daewoo cars at the beginning, though now Chevy offers versions of the same Cruze, Sonic and other models that help anchor its US portfolio.
Posted by Dale Buss on December 2, 2013 12:46 PM
American commercial sponsors of US Olympics teams have long helped the home-country effort in lots of ways beyond buying ads on TV telecasts, ranging from employing olympians while they're training to broad efforts to boost American hopes such as that launched for the 2012 Summer Olympics by Procter & Gamble.
And with US medal hopes suffering a number of blows in the weeks before the games begin in February in Sochi, Russia, it may be all the more important for brands to do their parts to be helpful to American olympians.
One example of that assistance will come from Blue Diamond Almond Growers, which is an official sponsor of the US Ski, Snowboarding and Freeskiing teams heading into olympics season. Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
brands under fire
Posted by Mark J. Miller on October 24, 2013 03:49 PM
Brands continue to come under fire from consumers ahead of the 2014 Winter Olympics in Sochi, Russia, where seemingly anti-gay laws have been passed creating a hostile environment for the LGBT community. The clash has led to boycotts and outright calls to major brand sponsors like McDonald's and Visa to drop support for the games or affirm their stance in support of the LGBT community.
After millions have voiced their concerns for the event, it seems that they may have finally caught the attention of a major participant. Following a SumOfUs.org petition that currently has over 344,000 signatures, Coca-Cola executives are reportedly convening today to decide whether the company, a major sponsor of the Olympics, will comment on the culture clash.
“Coca-Cola is an incredibly important position of power and has the ability to influence both the International Olympic Committee and Russian leaders,” Joe Mirabella, director of communications for equality campaign platform All Out said, BeverageDaily reports. “The safety and dignity of Russians, athletes, and fans is in doubt as long as Russia’s anti-gay laws are intact. Olympic sponsors have a moral obligation to speak out now and demand an end to Putin’s human rights crackdown.”Continue reading...
Posted by Sheila Shayon on October 22, 2013 07:22 PM
NBC Universal teased four 2014 Winter Olympic Games spots this weekend prior to unleashing its full promotional blitz for the Sochi Games.
"All the new spots in some way make you care about the Olympics. Or the athletes. Or some element of the whole Olympic feeling," John Miller, CMO of NBC's sports group, told Advertising Age, adding that the full marketing tonnage of their 2014 campaign, paid and unpaid, will be "the equivalent of three to four major motion pictures."
With more than 500 promo spots planned, the full-court marketing roll-out will include NBC’s two broadcast networks, 18 cable channels, 65 websites and 230-plus broadcast affiliates over the coming months. The four spots follow themes of dreams, dedication and sacrifices of Winter Olympians and feature snowboarder Shaun White, skier Lindsey Vonn and speed skater Shani Davis.Continue reading...
Posted by Mark J. Miller on September 26, 2013 05:45 PM
When soccer’s international governing body, FIFA, awarded Qatar with the 2022 World Cup, there was some concern about the country's summer heat that reaches well above 100 degrees Fahrenheit. But it turns out that Qatar's brutal heat will be the least of FIFA's problems.
The Guardian reports that 44 Nepalese migrant workers died between June 4 and August 8 due to "modern-day slavery" conditions they were forced to endure. Fellow laborers told the paper that they're working extremely long hours without food and money, living in squalor and have been prevented from leaving the country.
"We were working on an empty stomach for 24 hours; 12 hours' work and then no food all night," Ram Kumar Mahara told the paper. "When I complained, my manager assaulted me, kicked me out of the labor camp I lived in and refused to pay me anything. I had to beg for food from other workers."Continue reading...
Posted by Mark J. Miller on July 19, 2013 05:11 PM
Cubs’ Beer Vendors Hurting Like the Team
As the second half of the Major League Baseball seasons gets underway Friday, the Chicago Cubs are one of the worst teams in pro baseball. Dwindling attendance and down-trodden fans are having an effect on the club’s beer vendors.
Beer sales have been slipping for years at Wrigley and this one is no different. One vendor told ESPN that he’s down 15 percent in total earnings so far this year compared with last year. He’s had some games this year where he only sold two or three beer loads, which was once thought as ridiculously low. It doesn’t help that the club (and every other pro-sports team) keeps raising the price of a cup of beer (now $7.75 for Budweiser and Old Style products) and that people aren’t bothering to show up for games even when the tickets have already been purchased.
While the Cubs continue to be considered “loveable losers,” the vendors wouldn’t mind if the team decided to win a few. "People want to be attached to a winner," part-time vendor Nicolas Zimmerman told ESPN. "So when the Cubs start winning again, this will probably be the place to be again. But now, it just isn't."Continue reading...
Posted by Sheila Shayon on July 16, 2013 02:12 PM
A darling amongst startups, now five-year-old online-accommodation rental service Airbnb has a $2.5 billion valuation, 600 employees worldwide, and is adopting a slower international roll-out strategy to avoid the pitfalls of ‘hyper-growth.’
CEO Brian Chesky moved aggressively to build an international team and by 2011 had opened close to a dozen international offices with country managers and was in 30,000-plus cities by the end of 2012, spawning copy-cats in Asia and Europe.
Now the brand is reorganizing its international operations, centralizing them in a yet-to-be-named European hub (rumored to be Dublin) and assigning new roles to current employees, with staff split into two groups, "customer experience" and "local," with the latter focused on hyper-local opportunities such as the coming Winter Olympics in Sochi, Russia.Continue reading...