Posted by Abe Sauer on January 25, 2013 11:58 AM
Above: In anticipation of Chinese New Year, one enterprising company is selling "Defend Diaoyu Islands" fireworks. (Japan and China continue to disagree over the territory.)
This week: KFC's hipster hip-gyrating shrimp... electric cars are Saab's last hope... lux brands recruit Mandarin speakers... badminton star Lin Dan... Apple, "Oh! Susana"... SABMiller's cold snap... how to say Ferrari, Hennessy, Goldman Sachs, and Rolex in Chinese... the soaring cost of a Shanghai license plate... and more.Continue reading...
Posted by Dale Buss on January 22, 2013 09:02 AM
McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
Posted by Dale Buss on October 18, 2012 08:50 AM
Daily Beast triumphs as Newsweek announces end of print magazine.
Apple loses tablet copyright appeal against Samsung, makes 14 pt. UK apology, reportedly eyes Color Labs, will never resume US manufacturing.
Amazon pushes Kindle to US kindergarten classes.
AOL aims to make email more social with Alto.
Centrum rises on landmark medical study.
China slowdown appears to bottom out.
Facebook rallies on mobile advertising outlook.
In-N-Out Burger opens London pop-up.Continue reading...
brand and bottle
Posted by Shirley Brady on October 10, 2012 10:46 AM
SABMiller this week updated its Africa strategy: "Double the price of beer, Halve the price of beer and Go Farming." Double the price is explained above with a case study on its Castle Lite brand; the other two pillars were explained in two other videos, explained as:
Halve the Price of Beer: Halve the price of beer refers to our strategy of innovating and producing more affordable beers using local ingredients and creating an entry point into commercial beers for consumers who are trading out of informal alcohol and entering the formal alcohol market. In this short film we introduce the strategic context and look at how our traditional beer Chibuku Shake Shake has grown in Zambia and showcases how we are innovating to extend our reach to more consumers through PET in our new offer Chibuku Super.Continue reading...
Posted by Abe Sauer on October 3, 2012 03:29 PM
With little to gain and a lot to lose, playing politics is something brands generally do from a position of neutrality ("7-Election"), low-brow humor (Gas-X's "Gas Crisis") or outright mocking of the system (Etch A Sketch; Reebok's 2003 Terry Tate candidacy). So when the Most Interesting Man in the World chose to host a fundraising event for President Barack Obama, Dos Equis's parent Heineken USA was understandably vexed, forced into one of those frustrating statements all brands hate to make that include the words "views are strictly his own, and do not represent."
But maybe Dos Equis — and Heineken — should play to their brand strengths. According to a recent study, both brands' drinkers trend Democratic, with the former rated the most popular beer amongst lefties. So when viewers drunkenly yell at the TV during the first 2012 presidential debate on Wednesday, chances are they will do so with very partisan bottles in hand.Continue reading...
brand and bottle
Posted by Mark J. Miller on September 6, 2012 04:09 PM
Victoria Bitter beer used to rule the roost in Australia, but that was before some marketing genius at Carlton & United Breweries decided to go all New Coke on the poor suspecting brewski drinkers Down Under and changed their beloved VB's recipe. It turned out, of course, to not be such a good idea. Why mess with success?
That was way back in 2007 and, since then, VB has, of course, fallen to second place in Australia behind Kirin Holdings Co.’s XXXX Gold, according to Bloomberg Businessweek.
SABMiller acquired Carlton & United last year and now they are undoing the damage done, Businessweek reports. The old formula will be back in action starting in October and the alcohol content will go up from 4.6 percent to 4.9 percent from October this year.
To commemorate the event, SAB bought ads in Australia’s largest daily newspaper, the Herald Sun, that read, “We Got It Wrong.” Thanks for the newsflash, fellas.Continue reading...
Posted by Sheila Shayon on September 4, 2012 03:16 PM
“If something isn’t given a value, people tend to waste it. Water is our most useful resource, but those using it often don’t even cover the costs of its infrastructure,” said Nestlé CEO Paul Bulcke, speaking in Stockholm for 2012 World Water Week, which concluded Friday.
The key issues this year: water and food security, followed by partnerships, tools and data. The water-food-energy triangle was key at the 2011 Bonn Nexus Conference, but the key the difference this year, according to an essay penned by David Grant, SABMiller's senior director of water risk and partnerships, for the Guardian, “was the progression of the issue from a broad theoretical concept to actually seeing practical examples of how it is being both experienced and addressed on the ground.”
Grant added, “It has been encouraging to hear of projects being implemented that not only demonstrate understanding of the link between the issues but also the recognition that we can no longer tackle resource challenges in silos.” But will they go far enough, soon enough? Promoting and monitoring sustainable water practices with partners along the supply chain is vital, as Nestlé's CEO argues.Continue reading...
Posted by Abe Sauer on August 14, 2012 02:16 PM
"My veins run with cheese, bratwurst, and a little Spotted Cow, Leine's, and some Miller."
That was the Republican Congressman from Wisconsin and potential U.S. vice president Paul Ryan brand-checking a selection of his state's beers during a hometown acceptance speech last weekend.
Like everything else lately in Wisconsin, Ryan's other two selections — Spotted Cow and Leine's — are very much partisan and very unlikely to be found at the same political picnic.Continue reading...