Posted by Mark J. Miller on November 22, 2013 07:15 PM
Bacardi Celebrates Struggles in New Global Campaign
You can’t blame the people at Bacardi if they’ve got a persecution complex. The brand’s new campaign, “Untameable,” highlights all the troubles it has faced since its 1862 debut in Cuba. As the New York Times notes, the brand has survived “a fire in 1880, Prohibition beginning in 1920 in the United States, an earthquake in 1932 that destroyed facilities and the revolutionary government led by Fidel Castro that seized Bacardi’s Cuban assets in 1960,” among other things.
The commercial will be translated into more than 30 languages and broadcast all over the world over the next six months.
“The rum category has focused very much on the social aspect of a bunch of consumers enjoying the drink in a typical occasion,” said Andy J. Gibson, global chief marketing officer of Bacardi Global Brands, according to the Times. This campaign is decidedly different.Continue reading...
Posted by Mark J. Miller on November 8, 2013 07:02 PM
SABMiller India Enforcing Road Rules
Driving around India during the holiday season may get a bit noisy if SABMiller has its way. The company is handing out whistles so folks can make themselves heard to anyone who is breaking the rules of the road as part of its “Respect the Road” campaign.
“‘Respect the Road’ is India’s biggest don’t drink and drive campaign on the digital platform,” the company said. “Going beyond highlighting the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities. The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety.”
The campaign also includes a partnership with Piquor, a social-enabled photobooth installed in one of New Delhi's hotspots where night time revelers can snap a photo in the booth to make a pledge toward the campaign.Continue reading...
Posted by Mark J. Miller on October 22, 2013 02:50 PM
US beer sales have dropped in the last 10 years from being 72 percent of the alcohol consumed to only 42 percent, so to stem the tide, SABMiller, the world’s No. 2 brewer, is looking to tap a couple of demographics that aren’t generally known for sampling the work of big brewers: women and Millennials.
The brewer hopes to attract new drinkers with “more inclusive advertising, a broader range of beer styles and improving conditions at bars,” according to Reuters. "If you look at all of our marketing it's been the laddish humor, the sports occasions, the male bonding and friendship," Sue Clark, the head of SABMiller’s European business, told the wire service. "I think we could've been accused in the past to a certain extent—at best of not really appealing to women, and at worst of alienating them."
Don’t worry, though, beer fans and feminists, SABMiller commercials aren’t about to get all pink and frilly. "We've got to try to keep the humor and the sociability,” Clark told Reuters, “but you can do that in a way that is appealing to both sexes."Continue reading...
Posted by Mark J. Miller on September 27, 2013 07:22 PM
Miller Lite's Marketing Problem
Miller Lite’s “Tastes Great, Less Filling” ad campaign was one of the most memorable of the 1970s, but the brew’s marketing message has been lost over the years, and sales have followed.
Alan Clark, the CEO of parent company SABMiller, told the Wall Street Journal that the dip in sales isn’t because consumers don’t like the taste of the brew, but because of its poor marketing. After all, Coors Light has been growing its sales in recent years because of its “Rocky Mountain cold refreshment” branding. “(It) is so simple and yet so powerful in its expression,” Clark told the Journal.
So the brand trying its best to bring back the magic of the old days. It reinstated “Miller Time” last year, began airing ads with celebs this year, and is trying out a limited-edition retro can next year, the Milwaukee Business Journal reports. Something's bound to stick. If not, maybe some good old 'Tastes Great, Less Filling' arguments?Continue reading...
Posted by Dale Buss on September 25, 2013 09:14 AM
Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.
Mondelez revamps its social media strategy.
Samsung to launch smartphones with curved displays.
AT&T launches mobile broadcast network and says it's open to European acquisitions.
Airbus wins plane orders from Chinese startups.
Alibaba heads for US with mammoth IPO.
Applied Materials to acquire Tokyo Electron in huge B2B deal.
BlackBerry shoves off bankruptcy questions.
Bob Evans sees disgruntled investor call for spin-off of restaurant division.
Carlsberg kicks off three-year partnership with Premier soccer league.
Carnival cuts outlook.Continue reading...
Posted by Mark J. Miller on July 5, 2013 06:00 PM
United States of Booze
Pennsylvania has its Yuengling, and Tennessee has its Jack Daniel’s. California claims Sierra Nevada, and Colorado names Coors. Thrillist mapped out the top beer and alcohol brands by state—and it makes for one beautiful, boozy land of the free.
The Beer Institute gets into the geographic swing of things as well with its recent release of a list of the top five states that buy the most beer per capita in general: North Dakota, New Hampshire, Montana, South Dakota and Wisconsin. The states that purchase the least? Maryland, New York, New Jersey, Connecticut, and, not surprisingly, Utah, where a good number of the state’s population is Mormon, which does not allow alcohol consumption.
The Beer Institute also pointed out that last year’s Fourth of July was a banner time for beer sellers. In the two weeks that ended July 7 last year, beer sales were higher than any other food or beverage category measured by Nielsen. More than milk, bread, soda, baby formula—everything.Continue reading...
Posted by Dale Buss on July 4, 2013 09:31 AM
Samsung could call its line of wearable tech Samsung Gear, according to trademark filings.
Tiffany & Co. is the preferred jewelry brand of wealthy women, according to a survey by The Luxury Institute.
Maserati plans to launch "entry-level" sedan.
Brother touts big things in small printers.
Deoleo stakes for sale as Spanish banks seek exit from olive-oil giant.
Deutsche Bank is warned about brokerage operations by South Korea.
New England Patriots reveal new, streamlined logo.
Rupert Murdoch vows revenge against UK police in secret recording.
Pepsi is rapped by environmental group over health dangers of caramel coloring.Continue reading...
Posted by Shirley Brady on May 27, 2013 09:05 AM
Bausch & Lomb board approves $4.5 billion sale to Canada's Valeant Pharmaceuticals.
Nextflix makes waves with Arrested Development reboot as Hulu sees bidders jostle with Yahoo.
Monsanto targeted by worldwide protests over GMOs.
Club Med brand sees takeover bid from China's Fosun and AXA.
Apple grapples with PR fallout from U.S. tax-dodging inquiry as original model nabs $650,000 at auction.
Better Place, Israel's electric car brand, packs it in and files for bankruptcy as Renault ends partnership.
BP-sponsored art exhibit at London's Tate Britain hailed by critics.
Fast and Furious 6 sets Memorial Day weekend box office record.
HTC One plays catch-up with Samsung's Galaxy smartphones.
McDonald's CEO-scolder Hannah Robertson, 9, becomes a media sensation.
SABMiller promotes cassava beer in Africa.
Woolrich parts ways with designer Mark McNairy, goes "on hiatus."
& Jimmy Buffett's "Margaritaville": "the most lucrative song ever."