Posted by Dale Buss on March 8, 2013 04:13 PM
With retailers on all sides of the aisle attempting to become one-stop-shopping and lifestyle platforms, traditional supermarket retailers are moving in that direction as well. Safeway—the megachain with a footprint stretching across much of the United States—has just offered a glimpse at its own attempt to become more things to more people, providing a peek at its new wellness platform slated to launch in the second quarter.
"Today, we're a supermarket company ... selling wellness services and wellness products," CEO Steve Burd told analysts, according to Drug Store News. But within 10 years, he said, Safeway would become a wellness company that happens to sell food.
The impulse for supermarket chains to expand the meaning and capabilities of their brands is understandable, in an environment where mass merchandisers such as Walmart and Target have impinged greatly on their CPG business, and even drug-store chains and dollar stores are selling more groceries. Now Walmart, for example, also is expanding its purview in healthcare and "wellness" as well, beyond the traditional in-store pharmacies long offered by mass discounters and supermarkets alike.Continue reading...
Posted by Dale Buss on March 8, 2013 09:03 AM
JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.
McDonald's U.S. sales slip, but less than anticipated.
Disney welcomes new movie-studio chief and big plans for Star Wars franchise.
Adidas is hot on heels of Nike in sportswear in China.
Amazon logs rising revenue from servicing cloud's server needs.
Arby's targets "modern day traditionalists."
Cablevision claims coercion led to deal with Viacom.
Caribou Coffee launches new branding campaign.
Citi passes stress tests.Continue reading...
Posted by Sheila Shayon on March 1, 2013 02:22 PM
It’s the authentic, organic kind of success story that makes everybody happy. Annie’s, maker of organic food and snacks, marketed under the tagline, “We make good,” just joined the ranks of digital marketers with a social media campaign true to the core of their brand message.
“Part of our corporate philosophy is doing well and doing good at the same time,” comments Sarah Bird, Annie’s SVP marketing and “chief mom officer.” “We’re hoping to seed a conversation about doing good.”
The video, which can be viewed on Annie's Facebook, shows a woman encouraged to tweet hashtag #sharegood to “get something good.” Post-tweet, (spoiler alert) a series of surprising events begins, such as a man in a bunny suit jumps out with a bowl of Annie’s mac and cheese for the woman to eat. Upon eating, a group of magicians appear and perform street theater while the woman is encouraged to shout “Something Good!” which triggers a musical performance from the back of a truck.
The macro message, “Share something good to get something good,” starts with sharing the video on Facebook or Twitter, which generates a "thank you" and a stream of cute bunny videos, because hey—who doens't like bunnies? Continue reading...
Posted by Sheila Shayon on December 20, 2012 09:58 AM
Safeway is struggling to survive in a competitive market increasingly defined by upscale brands and value rivals. “Safeway’s greatest challenge is that competition from non-traditional grocers at the high end and low end of the market is stealing its customer base,” comments the Around Dublin blog. “Stores such as Grocery Outlet, Wal-Mart, Target, Sprouts Farmers Market, and Whole Foods Market have thrived in their respective niches as they expand throughout the United States.”
The grocery retailer's strategic course corrections include building new stores, converting older ones to a hipper more prevalent “Lifestyle” format with enlarged space to expand offerings in the more profitable verticals of health, deli, and bakery, and its “Just for U” program, offering personalized deals based on a customer’s purchase history. Personalization is high on the list of features U.S. consumers would like to see more retailers offer.
Consumers can join the Just 4 U program to qualify for discounts online at Safeway’s website or by downloading an app for iPhone and Android devices, where special discounts based on a person’s shopping history are available. The targeted marketing program provides relevant, personalized offers, coupons, weekly specials and tools for each individual shopper.Continue reading...
Posted by Dale Buss on September 13, 2012 09:08 AM
AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.
Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.
Campbell looking at snack deals to grow globally.
Chevron partners with Safeway for first U.S. loyalty program.
Dole explores sale of businesses to Itochu.
Dunkin' Donuts steps up expansion at univerisities.
ESPN starts new TV campaign for digital-subscription service.
Ford faces decisions on Europe and Asia strategies.Continue reading...
Posted by Dale Buss on August 9, 2012 09:02 AM
Google goes back to the drawing board for Nexus Q black ball.
HP writes down $8 billion.
Ikea name sold to Dutch company.
Lane Bryant reveals new campaign and tagline.
Macy's raises outlook as profits surge.
NBC gets high marks from viewers for Olympics coverage.
Nestle warns of slowdown in U.S. market.
Nokia sells app-development unit.Continue reading...
Posted by Barry Silverstein on June 14, 2012 03:57 PM
K-Cups are everywhere in the news now that Starbucks is rolling them out from coast to coast. Yet in the grocery aisle, those little "K-Cups" designed for single serving Keurig brewing machines are highlighting the battle between store brands (private labels) with name brand consumer packaged goods for shelf space.
Both Kroger and Safeway, two major U.S. grocery chains, are launching private label "coffee pods" for the Keurig machine. Safeway announced it will bring to market five types of Keurig-compatible filtered coffee pods. The chain already makes three store brand instant products for the machine.
The move by Safeway and Kroger caused shares of Green Mountain, the company that sells K-Cups along with Keurig brewing machines, to plummet. Since September, in fact, its stock has dropped 82 percent, according to Reuters. Two of the patents that cover the K-Cup design will expire in September 2012, which means other companies, not just Green Mountain, could manufacture Keurig-compatible cups.Continue reading...
chew on this
Posted by Dale Buss on June 5, 2012 04:02 PM
Annie's Homegrown has a new headquarters in Berkeley, Calif., in the old headquarters of another better-for-you food brand, Clif Bar. But fresh off its successful IPO, the organic-foods pioneer is more concerned about another type of real estate: shelf space at mainstream supermarkets.
Although Annie's grew to as $135-million company mainly by plying its trademark all-natural and organic macaroni-and-cheese and fruit Bunny snacks at the likes of Whole Foods Markets and other natural-food stores, CEO John Foraker believes that Annie's can be instrumental in making such fare generally appealing to U.S. consumers.Continue reading...