Posted by Abe Sauer on September 19, 2013 11:06 AM
It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.
So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on September 2, 2011 04:01 PM
ABSOLUT Mode: Reflections of Fashion
The ever-chic ABSOLUT brand continues its long association with the world of high fashion with the ABSOLUT Mode Edition, a 12-faceted bottle wrapped in a silk cloth design and a sleek ad campaign starring model Shannan Click, shot by Sharif Hamza. The bottle is now available exclusively at Selfridges and Harvey Nichols in the UK, and after Sept. 5, the special edition will be sold at other major UK retailers.
British designer Gareth Pugh has designed an even more exclusive edition of the bottle featuring a “batwing” design inspired by the iconic “Stealth” jacket from his Autumn 2007 collection. This limited edition bottle will only be available after Sept. 7 by going to the W London Insider at the W London in Leicester Square and saying the password “Reflections of Fashion.” No word on the price for this bottle or how many will be available, so latecomers may find themselves speaking nonsense for nothing.Continue reading...
Posted by Abe Sauer on October 16, 2009 04:08 PM
Those watching ESPN's Monday Night Football this week may have wondered what was going on when, just before the game, a truck commercial came on... in Spanish. There were no subtitles. President Obama then addressed viewers to honor contributions of Hispanic football players. That it's Hispanic Heritage Month isn’t the whole story.
One of the teams playing, the Miami Dolphins, is positioning itself to better appeal to Hispanic Americans. Before the game, Marc Anthony (Marco Antonio Muñiz), a singing superstar of Puerto Rican heritage, sang the Star Spangled Banner. During the game, cameras caught Anthony's wife, Jenifer Lopez, cheering. The two have become minority owners of the team. Later in the game, Gloria Estefan, the godmother of US-based Latin pop music, was featured signing autographs on the sidelines.
A 2009 Harris Interactive poll found 51% of US Hispanics said they follow pro football, and NFL teams in states with large Latino populations are vying for their fanship.Continue reading...