Wheat Thins Calls You, But Don't Call It a Cracker

Wheat Thins has a cameo on tonight’s People’s Choice Awards on CBS. The background to its new spot, above: The brand has been socially marketing, as BC covered with its wobbly foray into the Facebook/Twittersphere in July with the launch of its “The Crunch Is Calling” campaign.

The social campaign, dubbed Twitterventions, garnered a million views on YouTube, but raised doubts about authenticity when Portland, Oregon tweeter, Derek Tzeo, called them outright “uber fake.” The above video, titled "Uber Real," aims to settle that score.Continue reading...