Interbrand IQ: The Best Asian Brands Issue

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How Western Brands Get Shanghaied on China's Shanzhai Express

Posted by Abe Sauer on August 4, 2011 12:00 PM

With a couple of prominent, headline-grabbing cases in the last few weeks, "shanzhai" is getting a little global attention.

That's "Shanzai," not "Shanghai" — though brands may feel Shanghaied by the practice, brought to light by the spate of fake Apple stores and the Ikea-like "11th Furniture" store in Kunming, along with other examples.

It's both a threat to well-known, international  brands, as well as — just maybe — their savior.Continue reading...

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