Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Dale Buss on February 28, 2013 09:07 AM
Carnival Cruise Lines sees brand perceptions drop to all-time low.
J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.
Facebook inks deal to show ads based on shopping habits.
AC/DC rocks their own signature brand of beer.
American Express pushes e-commerce to TV commerce.
Apple preaches patience.
Boeing apologizes for Dreamliner fiasco.
Caesars looks to web gambling for financial help.
Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...
Posted by Dale Buss on February 12, 2013 08:44 AM
Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.
Alitalia considers giving up independence to stay viable.
American Express tests Twitter purchases by hashtag.
Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.
Auntie Anne's Pretzels can't get Chinese to bite.
Barclay's plans to cut 3,700 jobs and change focus.
BNY Mellon releases research about insurance industry challenges.
Carnival sees engine fire disable cruise ship in Gulf of Mexico.
Coca-Cola profits rise on higher case volume.Continue reading...
Posted by Dale Buss on February 1, 2013 09:02 AM
AB InBev sees U.S. government sue to block acquisition of Grupo Modelo.
Best Buy Canada blames Walmart and Target for closure of 15 stores as Sears Canada downsizes.
P&G launches dual Old Spice Men in new campaign.
BlackBerry touts deal with NHL and begins selling new BlackBerry 10 in U.K. as investors retreat.
AstraZeneca and Bristol-Myers deepen diabetes-marketing alliance.
Chrysler reports 16-percent increase in January sales, strongest in five years.
GM promotion with Costco proves its worth.
Google submits proposal to resolve antitrust concerns in Europe.Continue reading...
Posted by Dale Buss on January 9, 2013 09:03 AM
Apple reportedly working on a lower-end iPhone.
H&M reveals launch plans for & Other Stories store brand.
Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.
Amazon CEO Jeff Bezos doesn't care about profit margins.
American Airlines upgrades international travel.
Asus looks to share in Google Nexus glory.
Audi A7 self-driving autopilot car goes for a spin at CES.
Beauty brands including Philosophy try oxygenating products.
Best Buy's former CMO lands at LivingSocial.
Boeing sees formal probe of Dreamliner.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...
Posted by Sheila Shayon on December 13, 2012 02:01 PM
Following in the wake of Zara's capitulation, Levi’s is now the 11th brand to bow to pressure from Greenpeace's global Detox campaign. The denim giant has committed to eliminate releases of all hazardous chemicals throughout its supply chains and products. Still being pressured: Calvin Klein, Gap, and Victoria’s Secret as part of the green campaigner's goal “to expose brands until the use - and abuse - of hazardous substances is totally eliminated.”
The world’s largest denim brand, has agreed to eliminate all releases of hazardous chemicals throughout its entire supply chain and products by 2020. The commitment comes eight days after Greenpeace launched its “Toxic Threads: Under Wraps” report targeting global fashion brands releasing toxins in Mexico's rivers, resulting in a digital groundswell with more than 210,000 people calling on Levi’s to Detox, tens of thousands taking action on Facebook and Twitter, and over 700 people protesting outside Levi’s shop fronts in over 80 cities worldwide.
As part of its Zero Discharge Commitment, Levi’s (as outlined in a blog post) will start requiring 15 of its largest suppliers in China, Mexico and elsewhere in the Global South to disclose pollution data as early as June 2013, followed by compliance from 25 additional major suppliers by the end of 2013.Continue reading...
social media watch
Posted by Shirley Brady on November 21, 2012 02:17 PM
It's amazing it's taken The Onion this long to create a video spoof of social marketing, with a mock social media TED Talk, above, featuring a social media charlatan talking about how he scammed Cheetos, Shell and Speed Stick. Below, watch some other classics of the social/digital guru takedown genre, including Adobe (which has a couple of horses — Adobe Analytics and Omniture — in the social ROI race), whose "BS Detector" video is featured on the Onion's homepage today; the BBC's London 2012 "Perfect Curve" mock digital agency; and the 2009 (NSFW) classic, "The Social Media Guru."Continue reading...