62M View Chinese Love Story Is Really Australia Tourism Commercial

Posted by Abe Sauer on May 11, 2012 06:05 PM

Following the release of its second installment, China's microblog network Weibo was buzzing about the mini-series 再一次心跳 (Heartbeat Love). For a period, it was a top ten trending topic on the social website.

The "micro-film" is being broadcast online at China's video sharing site Tudou in five 45-minute segments. The story chronicles the dramatic romance of a young Chinese couple, played by wildly popular duo Rainie Yang and Show Luo.

The romance kicks off in Australia, which makes sense — the whole movie is funded by the The Australian Tourism Commission. We spoke with Leo Seaton, manager of media relations for Tourism Australia, about the unique branded entertainment campaign.Continue reading...

More about: Heartbeat Love, Rainie Yang, Show Luo, Weibo, Tudou, Social Marketing, Tourism Australia, China, Australia, Branded Entertainment, Place Branding, Travel, Tourism, Digital, Social Media, Apple, iPad, Manhattan Portage, Nikon, Pepsi