brand news
Posted by Dale Buss on October 24, 2012 09:00 AM

Dow Chemical to slash 2,400 jobs and close 20 plants.
Zynga cuts staff and kills some games.
BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.
AT&T reports slower growth in new customers.
American Airlines expands route network.
Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.
BAE faces pressure after collapse of EADS deal.Continue reading...
More about: Brand News, AT&T, Amazon, American Airlines, Apple, BAE, BBC, Boeing, BP, Checkers, Coach, Dow Chemical, EADS, EBay, Facebook, FedEx, Ford, Fox News, GM, Ghirardelli, Gucci, Heineken, IPad Mini, Levi's, Mercadonna, New York Times, Nintendo, P&G, Panera, Peugeot, Reader's Digest, Sirius XM, Square, Subway, Taco Bell, USAA, Uniqlo, United Technologies, Vermont Hard Cider, Wendy's, Yahoo, Zynga, Bob McDonald, Warren Buffett, Jimmy Savile, Marissa Mayer, Mark Thompson
brand news
Posted by Dale Buss on April 2, 2012 08:59 AM

Angry Birds are coming to TV.
Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.
Belvedere vodka "rape ad" actress sues Moet Hennessy.
BMW unveils "sexy" i8 Spyder concept.
Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.
Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.
Coty offers to buy Avon for $10 billion.
Current nixes Keith Olbermann as on-air anchor, citing behavior.
Dunkin' Donuts launches Hispanic marketing campaign.
Facebook delves deeper into search.Continue reading...
More about: Brand News, Angry Birds, Apple, Avon, Belvedere, BPA, BMW, Burger King, CBS, Chevrolet, Chevy, Coty, Current, Dunkin' Donuts, Facebook, Ford, Fox, Hostess, iPad, Michael Jackson, KFC, Kotex, Liberty Media, Moet Hennessy, NBC, New York Times, Keith Olbermann, OWN, Pepsi, Red Bull, Scotts, Ryan Seacrest, Sirius XM, Starbucks, Today Show, Unilever, Wendy's, Oprah Winfrey, Tim Tebow, Jeremy Lin, Jay Leno, Mary J. Blige, David Beckham, Sofia Vergara
brand news
Posted by Dale Buss on February 10, 2012 09:04 AM

Apple, now worth more than Google and Microsoft combined, is hit with stores protest over Foxconn treatment of workers in China, while fans anticipate new iPad and iPhone models.
Barclays caps bonuses as profit falls.
Beyonce and Jay-Z move to trademark daughter's name.
Bing and Viggle partner for second-screen Grammy effort.
Citibank bill-pay app charged some users twice, bank concedes.
Continental pushes past Southwest in customer loyalty.Continue reading...
More about: Brand News, Apple, Barclays, Bing, Citibank, Continental, Cosi, Ellen Degeneres, Diageo, Diamond, Ford, Foxconn, Friendly's, Gillette, Google, Hallmark Channel, Hasbro, HBO, Kodak, Kraft, Krispy Kreme, LinkedIn, Nissan, Oracle, P&G, J.C. Penney, PepsiCo, Pringles, Sirius XM, Southwest, Ted Williams, Viggle, Zynga, Beyonce, Jay-Z
branding together
Posted by Sheila Shayon on August 3, 2011 10:00 AM
Rosie O'Donnell’s recent appearance in LA at the Television Critics Association U.S. TV networks' fall presentations was a big win for the comedian, and for OWN founder Oprah Winfrey.
"It's a huge, huge stamp of approval. It's almost like being knighted, to have her say she wanted me to do this for her," said O’Donnell in reference to her new boss. "I still get nervous when I get her phone calls." It’s a mutual admiration society, said Winfrey, who commented, "She could have gone to any of the big broadcast networks. But she chose to take her talent to OWN."
The Rosie Show, O'Donnell's new talk show on OWN, will revamp her old talk show for the average woman entering her fifties, inviting one guest per show to address news-driven subjects. What it will not be: a vehicle for stars to promote a project.Continue reading...
More about: Personal Brands, Co-Branding, Media, TV, Rosie O'Donnell, Oprah Winfrey, Sirius XM, OWN, Entertainment, The View, Academy Awards, Oscars, AMPAS
personal brands
Posted by Sheila Shayon on May 11, 2011 12:00 PM
The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.
"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says.
She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...
More about: Oprah Winfrey, OWN, TV, Entertainment, Personal Brands, Celebrities, Brand Extensions, Discovery, Julia Roberts, Goldie Hawn, Sarah Ferguson, Chaz Bono, Shania Twain, Peter Liguori, Christina Norman, Rosie O'Donnell, Will Smith, Jada Pinkett Smith, Tom Cruise, Sirius XM
brand news
Posted by Shirley Brady on March 22, 2011 06:00 PM

Amazon Appstore for Android goes live (despite Apple lawsuit over its name) with free Angry Birds Rio download.
AOL reportedly shutters 30 of its web brands to fold into existing Huffington Post verticals.
Firefox 4 passes 1 million downloads in less than three hours, in race to beat Internet Explorer 9's 2 million in two days and eventual 25 million downloads.
Google loses $125 million Google Books settlement.
Howard Stern is suing Sirius XM over compensation.
HSBC is reportedly eyeing a $22 million CEO paycheck this year.Continue reading...
More about: Brand News, Amazon, Angry Birds, AOL, Apple, AT&T, Firefox, Google, Howard Stern, HSBC, Huffington Post, Internet Explorer, JPMorgan, NBC, Sirius XM, Sprint, T-Mobile, Zicam, Paul Reiser
brand of crazy
Posted by Dale Buss on December 6, 2010 12:00 PM
In her own way and from the opposite direction ideologically, Dr. Laura Schlessinger has always been able to get under the skin as easily as shock jock Howard Stern. While their viewpoints and styles are diametrically opposed, they're soon to be two peas in an iPod as Dr. Laura prepares to join Stern on Sirius XM Radio beginning January 3.Continue reading...
brand news
Posted by Caroline Smith on November 29, 2010 06:00 PM

Apple's iPad eats into global PC market.
Big East conference adds Texas Christian University in 2012.
Bing search trends: The Year of the Kardashian (even as sisters cut ties with prepaid credit card).
British Airways and Iberia agree to £5bn merger amidst strike action.
Cadillac returns to PGA sponsorship following two-year break.
Clinique tops L2 Digital IQ study on beauty.
Disney may make Tangled its last animated fairytale feature.Continue reading...
More about: Brand News, Apple, Automotive, Big East, Bing, British Airways, Cadillac, Clinique, Disney, Dr. Drew, Dr. Laura, Duke University, Google, HLN, HSN, Iberia, iPad, Kardashian, Kraft, Leaf, Mariah Carey, Mazda, Microsoft, NBC, Nissan, PGA, Sirius XM, Starbucks, Tangled, Texas Christian University, Wal-Mart, Wendy's, WikiLeaks, Yo Gabba Gabba