Posted by Dale Buss on November 6, 2013 05:42 PM
Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.
Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.
Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...
Posted by Dale Buss on August 12, 2013 09:35 AM
Apple will debut next iPhone on September 10, report says.
Kraft launches comeback plan for Jell-O.
Tesco set to withdraw brand from China.
AOL pushes to make Patch profitable.
Amazon may expand grocery service to New York, report says.
BlackBerry weighs selling itself.
Crocs tussles with Wall Street.
Daimler plans to expand Smart brand in China.
Ford steps up training of assembly workers in wake of shaky launches.
Fox talks with NBC about doing Hillary Clinton miniseries.
GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.
Honda tries to save American drive-ins.Continue reading...
Posted by Mark J. Miller on April 19, 2013 06:37 PM
AB InBev Finally Making Deal With US Over Modelo
Anheuser-Busch InBev NV, which controls close to 19 percent of the globe’s beer market, has been trying to buy Mexico’s Grupo Modelo SAB, which owns close to 3 percent of the world’s beer market, for months now, only held up by the pesky US government, which thought the merger could mean too much power for AB InBev.
The two sides have been talking since at least February about how a deal might be structured so that everybody gets what they want. And now, just days before the two sides were requested to report to a US District Judge, the word on the street is that they have come to an agreement, Bloomberg.com reports.
In order to have this merger occur, Modelo will have to “sell control of all its brands in the US, as well as a brewery it built in Piedras Negras, Mexico, to Constellation Brands (STZ), a winemaker and drink-distribution company,” Bloomberg reports. As part of the new agreement, InBev “gave up an option to buy back a stake in Crown Imports LLC, the US distributor of Corona and the other Modelo brands.” Crown will end up being owned by Constellation.Continue reading...
brand and bottle
Posted by Mark J. Miller on May 25, 2012 05:32 PM
You don’t name your company Skinnygirl if you’re not willing to push a few buttons and the cocktail manufacturer looks ready to do just that with its new “Drink Like a Lady” advertising campaign, which debuted this week.
The brand's first national commercial, now running on cable channels as Bravo, HGTV, Food Network and E!, notes a few new offerings under the Skinnygirl banner such as Skinnygirl Vodka with Natural Flavors, Skinnygirl The Wine Collection and new ready-to-serve cocktails, according to a press release from Beam, which acquired reality TV star Bethenny Frankel's cocktail brand last year.
“The Skinnygirl Cocktails' new ‘Drink Like A Lady’ campaign is about understanding women. They know what they want, how they like it, and the art of socializing should be on their own terms. They've earned it!" says Frankel. The campaign is all about women creating their own social rules and setting their own agendas, which is something Frankel, one of Bravo's five original Real Housewives of New York City, is very familiar with.
brand and bottle
Posted by Mark J. Miller on May 3, 2012 10:13 AM
Bethenny Frankel may have been a housewife a few years back when she starred in the reality shows Real Housewives of New York and Bethenny Getting Married, but she got hot and heavy into business now with her Skinnygirl cocktail brand before selling it to Beam last year.
Now she must be pretty proud mama of the business she founded, which is expanding into cleanses and workouts to become a lifestyle brand — the drinks company was the fastest-growing brand of spirits in America last year, according to Technomic research (via MSNBC).
The company had a .388 percent increase in sales last year, Technomic reports. Skinnygirl started out by just selling a premixed margarita and now has "four lines of premixed cocktails with four flavored vodkas and three wines debuting nationally this month."Continue reading...
Posted by Shirley Brady on October 24, 2011 06:04 PM
Bluetooth consortium creates consumer retail mark.
Bon Appetit sells branded culinary products on HSN.
Cigna is buying HealthSpring for $3.8 billion.
Harley-Davidson recalls 308,000 motorcycles for brake issue.
Jeremy Scott unveils latest ObyO sneaker line for Adidas.
Jim Beam invites "biggest liquor takeover since 2005."
JPMorgan Chase and other financial firms test social marketing.
Mattel signs deal to acquire Thomas the Tank Engine parent HIT Entertainment for $680 million with backing from Apax Partners.
MTV plans Occupy Wall Street reality special, as American couple looks to cash in on Occupy Wall Street with trademark move.
Netflix subscriber losses are worse than expected.
NFL and American Idol duke it out for priciest US TV spot.
Oracle expands its cloud footprint with $1.43 billion RightNow acquisition.
Saab brand woes detailed in New York Times.
Yahoo attracts more potential suitors.
brand and bottle
Posted by Mark J. Miller on October 4, 2011 05:01 PM
They say to never mix business with pleasure but it’s been working for the folks at Jim Beam since 1795.
It’s been working so well, in fact, that Fortune Brands ditched its non-liquor-related businesses and changed its name to Beam Inc. on Tuesday, when it began trading under its new moniker on the New York Stock Exchange.
Kentucky Gov. Steve Beshear and Beam president and CEO Matt Shattock celebrated the change Monday in the Bluegrass State, where the company will build “the company’s global research and development center,” according to the Louisville Courier-Journal.
Shattock also “unveiled a new logo for the company," whose execs will ring the closing bell at the New York Stock Exchange on Friday to celebrate its new public identity.Continue reading...
Posted by Shirley Brady on September 5, 2011 08:45 AM
The United States Postal Service is on the brink of financial collapse, reports the New York Times.
Starbucks CEO Howard Schultz hosts political town hall on Tuesday.
Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.
American Apparel is in talks to raise up to $160 million in financing.
Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.
Baidu launches app store.
China’s Bright Foods looks to Australia for growth.
Cisco is accused of abetting Chinese government in Falun Gong crackdown.
CW marketer Rick Haskins attracts attention with provocative campaigns.
Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).
Glee star Heather Morris criticized for domestic violence-themed photo shoot.
Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...