in the spotlight
Posted by Abe Sauer on March 21, 2012 02:16 PM
As the tragic story of Trayvon Martin picks up steam, Skittles has (unintentionally) taken on the role of brand representative for a movement.
Taste the rainbow… of social justice.Continue reading...
Posted by Abe Sauer on March 16, 2012 12:19 PM
Ben & Jerry's supports gay marriage in the UK with "Apple-y Ever After" ice-cream and Facebook app.
How do you promote a parking app at South by Southwest? Fake parking boots!
Of course there's a "woody" Toyota Prius.
Lingerie retailer Figleaves escapes outdoor ad ban.Continue reading...
chew on this
Posted by Dale Buss on February 28, 2012 03:04 PM
No brand wants to be caught on the wrong side of history, shifting consumer tastes or technological obsolescence. (See: Twinkies, BetaMax.)
So Mars, Inc. is bidding to get ahead of where the entire food industry seems to be going by vowing to stop selling chocolate products with more than 250 calories in them by the end of next year. It’s part of the company's ongoing corporate citizenship effort to improve the nutritional value of its products and to sell them in a responsible way.
Mars produces seven of the world’s 20 best-selling chocolate brands, including Snickers, Mars, Dove/Galaxy, M&M's, and non-chocolatey confections including Skittles and Juicy Fruit gum. Now, by deposing king-size chocolate bars, the 540-calorie king-size Snickers bar, for instance, will be a goner after next year.
As Mars noted on its Facebook page, the calorie-cutting efforts are part of a bigger responsible marketing commitment the company made five years ago to promote nutrition — and stop buying ad time or space if more than one quarter of the audience was estimated to be under 12 years old.Continue reading...
Posted by Sheila Shayon on October 14, 2011 01:04 PM
According to the National Retail Federation’s 2011 Halloween Consumer Intentions and Actions Survey, total holiday spending in the US is projected to reach $6.86 billion, the largest amount in the survey’s nine year history. Weak economy notwithstanding, NRF projects Americans will spend $72.31 on costumes, candy, and decorations, up from last year’s $66.28 and 2009’s $56.31.
NetBase, the Social Media Insight & Analysis company, released the latest Brand Passion Index on the emotions, opinions and behaviors (a.k.a. "confectionery conversations") in the social media landscape on six candy brands: M&Ms, Skittles, Candy Corn, Reese's, Tootsie Rolls and SweeTarts. Overall, this Halloween is all about bite-size.Continue reading...
Posted by Dale Buss on August 3, 2011 09:00 AM
Apple and Samsung tablet war reaches Australia.
Facebook facial-recognition feature is ruled as violating German privacy laws as comScore and Nielsen introduce metrics for measuring Facebook ads.
Google+ tops 25 million users, growing at 1 million users daily.
Jaguar is rumored to unveil sports-car concept at Frankfurt auto show.
Kirin acquisition intends to tap into Brazil’s boom.
McAfee uncovers evidence of massive "Operation Shady Rat" hacking ring targeting governments and organizations.Continue reading...
Posted by Shirley Brady on April 18, 2011 02:00 PM
New campaigns crossing our transom include Starbucks' Earth Day 2011 promotion. On April 22nd, bring a reusable travel mug into your local Starbucks and get a free brewed coffee.
To illustrate how "One person can save trees, together we can save forests. For the good of the planet, Starbucks is encouraging everyone to switch from paper cups to reusable travel mugs," the above clip shows how last month "thousands of New Yorkers made the switch" from (old logo) disposable coffee cups.
Below, new spots for Nike, Budget, Pepsi Max and more.Continue reading...
Posted by Michael Waltzer on March 30, 2011 03:00 PM
Clever? Yes. Creepy? Maybe 'uncomfortable' is a better word. Does it make you hungry for Skittles? Maybe. The latest viral marketing campaign for Skittles may strike you as quite odd, but it’s the Skittles brand of humor we all know and love.
Since the series of five online videos riffing on the Wrigley-owned candy brand's "Touch the rainbow" tagline hit the web two days ago, the one above already has over 180,000 hits. The spots invite you to interact with them by touching a designated spot on your computer screen. Then, all you have to do is sit back and watch while your finger plays a starring role.
Watch as a cute cat licks your finger, and then the ad takes a strange turn, as a Zach Galifianakis type dressed in a cat suit replaces the kitty and starts licking your finger, with a disturbing stare. Take your finger off the video and you'll see a Skittle where your finger should be, along with the warning: “PUT IT BACK.”
Visit Skittles' YouTube channel to check out the rest of the ads, produced for the brand by for BBDO in Toronto.
agree to disagree
Posted by Abe Sauer on December 16, 2010 02:00 PM
A battle brewing between pro-gay rights and pro-family anti-gay rights groups is over the rainbow. We don't mean "over the rainbow" as in Dorothy's Wizard of Oz tune; a fight is brewing over "the rainbow," the iconic six-color rainbow flag that has been a rallying image of all things LGBT since the 1970s.
Activists recently announced that "We are the real rainbow coalition," protesting the "gay lobby" as the "owner" of the rainbow imagery. This debate is a colorful case study in exactly what a brand is, and how it can be misunderstand.Continue reading...