Was Rush Limbaugh's Apology a Fluke?

Even if Rush Limbaugh's personal brand survives the uproar over his sexist remarks — which is looking perilous as even Republicans back away from him — advertisers are continuing to pull out and boycott his radio show, with AOL becoming the ninth sponsor to withdraw its advertising today.

For those just catching up, the polarizing conservative pundit's attack last week on a law student named Sandra Fluke over the red-hot contraception issue has caused a political, consumer and advertising firestorm, even after Limbaugh issued a formal apology to his listeners and advertisers.

Commenting today that his apology was "sincere," Limbaugh also said on-air today that the advertisers who dropped out made a "business decision" and will be replaced, so his listeners shouldn't "worry."

"They decided they don't want you or your business," Limbaugh stated about the advertiser protests. "This show is about you, not advertisers."Continue reading...