Posted by Dale Buss on November 1, 2013 05:12 PM
Tyson and 7-Eleven are breaking a wishbone on the hope that they can create a new paradigm for prepared-chicken sales: putting Buffalo chicken bites and other treats near the cash registers in convenience stores.
The long slump in supermarket spending has been tough on Tyson's chicken as on many other brands, so the $33 billion, Arkansas-based poultry giant is looking for some greener pastures for selling its birds, especially in higher-margin ready-to-eat forms.
Meanwhile, c-store chains and oil companies that offer food at their gas stations are looking for ways to diversify their offerings. 7-Eleven, for example, looks like it's finally getting serious about offering better-for-you foods and beverages at many of its stores alongside energy drinks, sugary sodas, salt-and-fat-laced snacks, and calorie-laden candy bars.Continue reading...
Posted by Sheila Shayon on October 24, 2013 08:08 PM
Mondelez International’s $400 million, 10-year commitment to improve the livelihood of more than 200,000 cocoa farmers and nearly 1 million people in cocoa farming communities world-wide is having effect.
The Cocoa Life partnership with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam, promotes sustainable cocoa farming, improves cocoa bean quality and perhaps most importantly, supports the development of healthy and prosperous Indonesian cocoa communities.
“A sustainable cocoa supply begins with thriving cocoa communities, and more efficient farming improves farmers' financial security," said Cathy Pieters, director of Cocoa Life at Mondelez. “Partnering is key to creating lasting change through our Cocoa Life program. Together with the Indonesian government, our suppliers and other partners, we're empowering cocoa-farming families to create the kind of communities they want to live in, while promoting gender equality."Continue reading...
chew on this
Posted by Mark J. Miller on October 18, 2013 03:47 PM
7-Eleven is a longtime favorite late-night stop for soda, beer, candy, Slurpees, cigarettes, and snack food—an offering that has helped it become the world’s largest chain of convenience stores. But now the brand is looking to change its tune to get more in-line with offerings that appeal to Millennials and women.
One transformation has already been completed, as last month the chain began stocking its US stores with healthier snacking options including roasted edamame, organic trail mix, veggie chips and a variety of dried fruit and nut blends that are displayed in a whole new health section of some of its stores.Continue reading...
Posted by Dale Buss on October 16, 2013 05:39 PM
The size and speed of the decline in consumption of Pepsi and even Diet Pepsi in the US market has taken PepsiCo by surprise. Good thing the diversified global snack giant has been able to rely on sales of carbonated soft drinks and other beverages abroad and on improving performance by its Frito-Lay snack business.
Those were among the main takeaways from PepsiCo's earnings report and executive conference call with securities analysts on Wednesday, as CEO Indra Nooyi provided some color behind a mostly positive showing of a 2 percent rise in overall second-quarter revenue, a 35 percent gain in net income including some special factors, and $900 million in productivity gains.
PepsiCo posted strong growth in Asia, the Middle East and Africa across the board and in its Americas-wide snack business. "We have performed well because our portfolio of brands are extensive and strong, our products are on trend and relatedly diverse," Nooyi said on the call. "And we have a broad geographic footprint."Continue reading...
Posted by Dale Buss on July 25, 2013 01:39 PM
PepsiCo is riding high on snacks and trying not to be brought low by its soft-drink business. But that doesn't mean the company is accepting the logic behind activist investor Nelson Peltz's attempts to get PepsiCo to spin off beverages and buy snack-happy Mondelez International.
Second-quarter food revenue in the Americas grew by 5 percent for PepsiCo while beverage revenues slumped by another 2 percent. Brands including Doritos and Tostitos, by Frito-Lay, drove PepsiCo's overall domestic growth, while its European business only chugged along and revenues in Asia, Africa and the Middle East combined, both beverages and food, grew by 6 percent.
Also, more evidence surfaced this week to bolster concerns recently expressed by PepsiCo CEO Indra Nooyi about the future of artificial sweeteners in beverages. Larry Young, CEO of Dr Pepper Snapple, agreed in a conference call that consumers "have concerns about artificial sweeteners." His company has lowered its sales outlook for the year.Continue reading...
chew on this
Posted by Dale Buss on July 8, 2013 12:43 PM
It presses the bounds of credulity to think that being frozen would really make much difference to the shelf life of what's been known to be a practically indestructible product. But the decision by the new manufacturers of Hostess Twinkies to freeze some deliveries of the tasty little loaves is causing some longtime fans some untoward distress.
The new owners, Metropoulos & Co and Apollo Management Group, confirmed that they plan to freeze Twinkies being delivered to some retailers as the brand hits US shelves again this month after a near eight-month absence due to the liquidation of Hostess.
A spokeswoman for Metropoulos & Co.—which swooped in to buy the orphaned brand, along with other Hostess baked goods, earlier this year—told The Huffington Post that the decision was made after a small percentage of the company's retail customers explicitly requested frozen versions of the treat.Continue reading...
Posted by Dale Buss on March 7, 2013 05:08 PM
Emboldened by the performance of its ads during the Super Bowl, riding the wave of the massive marketing push for its Doritos Locos Tacos partnership with Taco Bell and bolstered by PepsiCo's increasing moves toward global brand platforms, Doritos is adopting a new, more consistent look across the 37 countries where the chips are sold and is launching a new worldwide marketing campaign.
Doritos is planning to punctuate its new plans with a four-story-high, Twitter-controlled rap concert (hashtag: #boldstage) on its boldly branded vending-machine stage at SXSW next week.
"For the Bold" is the tagline for Doritos' first global marketing campaign. It'll start with the U.S. launch of a new ad on cable TV networks beginning in mid-month.
Called "Best Summer Job," the commercial will tell the story of a "college-aged valet making bold choices which lead to an epic joyride, inspired by Doritos chips," as Ram Krishnan, VP of marketing for PepsiCo's Frito-Lay North America, told Ad Age.Continue reading...
Posted by Sheila Shayon on February 6, 2013 02:04 PM
LUNA Bar is rebranding itself as a “thought leader” on women’s nutrition, and expanding its reach to include dieters.
Its six "Debunking the Diet" webisodes, hosted by "Funny or Die" writer/actor Erin Gibson and nutritionist Tara DelloIacono Thies, premiered this week with a focus on weight gain and late-night eating.
The spots support the brand's new tagline, "Feed Your Strength," and are appearing on Luna's Facebook and YouTube pages as well as health-related websites, The Huffington Post and Daily Candy. Other campaign messages include “Moderation, not deprivation” and “Strong beats skinny.”Continue reading...