Posted by Sara Zucker on January 11, 2010 04:15 PM
Film director Brett Ratner is doing his part to blur the line between commercialism and cinematography.
"Filmmakers should align themselves with brands," says Ratner, 40. "They can help each other."
Ratner recently collaborated with Kerzner International, a global casino chain and owner of the Atlantis Resort in the Bahamas.
CEO Sol Kerzner wanted to rejuvenate his brand and thought the director, known for his Guitar Hero commercials and blockbuster movies, could help.Continue reading...