social media watch
Posted by Sheila Shayon on July 7, 2011 11:00 AM
How leading industry brands are performing in social media customer service comes under the microscope in a new study released by market researcher Alterian — specifically, how effectively 12 brands are using social media to resolve customers' issues and the impact on their marketing efforts.
Microsoft was the top performer in the report — titled "Social Media Report Cards: Measuring Brand Engagement" — across all industries, achieving the highest overall score for social media customer service.
Alterian's researchers examined brand leaders in six industries: travel, banking, cable, mobile, gaming and consumer electronics, and concluded that higher scores went to brands showing “a correlation between rapid customer service response times and positive consumer sentiment on social media.”Continue reading...
Posted by Shirley Brady on March 7, 2011 11:00 AM
In the latest example of a major brand's in-game advertising to reach gamers, Head & Shoulders has partnered with Sony PlayStation for the release of MLB 11 The Show — the #1 baseball game on the PS3. Featured in the promo: the Minnesota Twins' catcher Joe Mauer, whose fans are concerned about opening day as an injury keeps him out of spring training so far.
Posted by Sheila Shayon on November 23, 2010 05:15 PM
An estimated 138 million shoppers will hit stores this Black Friday, up from 134 million last year, according to the National Retail Federation.
With more consumers getting an early jump on deals online — and skipping stores altogether, with one survey finding that 60% of consumers find Black Friday doorbusters "no big deal" — retail brands are rewriting their holiday marketing playbooks this year, relying on social media in particular to drive sales.Continue reading...