Posted by Abe Sauer on August 20, 2013 01:56 PM
Music video product placement is a growing industry currently worth more than $20 million a year, and plenty of headlining stars have dabbled in the practice. Lady Gaga's "Telephone" featured Coke, Virgin Mobile and Miracle Whip placements, while Jennifer Lopez, arguably the queen of PP, packed products into her videos for "On the Floor" and "I'm Into You." There's also her Fiat 500 spot. Ke$ha loaded up her hit "We R Who We R" while Britney Spears plugged a dating site—amongst other things—in "Hold It Against Me," (of which many did). Eminem struggled to get brands into his "Space Bound" video but found a few takers while hip hop artists like 50 Cent and Juicy J have featured placements for porn sites. There has even been some occurences of unwanted product placement like that for RJ Reynolds and Gucci in Kreayshawn's hit "Gucci Gucci."
But the new Avril Lavigne video takes the product placement cake—even though it only features one product.Continue reading...
Posted by Shirley Brady on March 19, 2012 01:14 PM
Fresh from his retro commercials for Hyundai during the Oscars telecast, director Wes Anderson has been tapped by Sony to create the new global TV campaign, called "Made of Imagination," for the Sony Xperia smartphone.
Sony today released a trailer (watch below) to tease the commercial — which will bring to life kids' concepts for their dream smart phone — which is breaking on Saturday, March 24th, in Europe first. Next up: Anderson brings to life the kid's cyborg unicorn thank you note to a weatherman that has gone viral. We wish.Continue reading...