Posted by Dale Buss on October 18, 2013 09:22 AM
7-Eleven rebrands to target Millennials.
Nestle pledges zero waste in Europe by 2020.
Sperry Top-Sider unveils clothing line.
AT&T unveils $5 day-pass for tablet users.
Audi sees profit margin halving on investments in new models, report says.
Benjamin Moore stages "haunted hotel" stunt for painters.
Burger King names new CMO.
CVS unveils personalized circulars.
Dr Martens boots brand to be acquired by Permira.
eBay acquires Apple e-commerce exec.
Ford plans sneak peak for new Mustang.
Al Gore once tried to buy Twitter.Continue reading...
Posted by Barry Silverstein on August 28, 2012 01:42 PM
In the world of brand extensions, fashion brands have a relatively easy path from clothing to fashion accessories. It is not uncommon, for example, to see brand names that may have started their lives associated with fine clothing become equally known for handbags, jewelry and perfume.
Yet another fashion brand is taking that route: Sperry Top-Sider is forging a relationship with Geneva Watches. Geneva will launch a line of Sperry fashion and sports watches in the spring of 2013.
Geneva Watch Group CEO Jeff Gregg says there is a "resurgence in American heritage brands among the Gen Y and Millennial consumers" and Sperry will help Geneva "expand our reach to this important group." The watch collection bearing the Sperry Top-Sider name will include vintage design elements drawing inspiration from the "Authentic Original" boat shoe silhouette and from the dashboard gauge-tech of vintage motor boats. Continue reading...
let's make a deal
Posted by Michael Waltzer on May 3, 2012 05:02 PM
A few of America’s biggest shoe brands owned by the same company will be going their separate ways soon. A purchase price of $2 billion works wonders to make those kinds of things happen. Collective Brands Inc., which owns such footwear brands as Sperry Top-Sider and Keds as well as discount shoe retailer Payless ShoeSource, has agreed to be sold for $2 billion and divided into two companies.
As the Chicago Tribune reports, Collective will be a collective no more, with its brands divided between Wolverine Worldwide, Blum Capital and Golden Gate Capital, which all have a tough financial road ahead for these brands.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Dale Buss on February 16, 2012 08:55 AM
Amazon removes resellers' iPads from sale in China, at Apple's request, as more cities block sales.
Apple tightens rules to protect iPhone users contacts from apps.
Peter Arnell and Omnicom settle their suit.
AT&T, Verizon and Sprint see SEC reject their view on net neutrality.
British Airways staff receive iPads for lowdown on VIP passengers.
CBS head Les Moonves anticipates $4 million per Super Bowl spot.
CNN severs remaining ties with Larry King.
Facebook to release Timeline for brands this month.
GM reports weaker than expected results, eliminates pensions for salaried workers.Continue reading...
Posted by Mark J. Miller on November 1, 2011 10:01 AM
Payless ShoeSource, which calls itself "one of the largest footwear retailers in the western hemisphere," has been boosting its fashion cred by tapping designers such as Project Runway winner Christian Siriano, Isabel Toledo, Lela Rose and Silvia Tcherassi to create more stylish footwear for the discount shoe chain.
Few may realize that the retailer is a subsidiary of Collective Brands, Inc., a holding company with three business units: Payless, Collective Brands Performance + Lifestyles Group (PLG), and Collective Licensing International.
The Payless mission is to "democratize fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value." Its sister business unit, PLG, markets footwear and related products for children and adults under well-known brand names including Stride Rite, Sperry Top-Sider, Saucony, and Keds.
Collectively, the Collective Brands stable was worth a cool $1 billion in September, according to Morningstar estimates cited by Bloomberg. Naturally, such figures get Wall Street mavens excited.Continue reading...